Our Mission
We’re on a mission to improve your quality of life indoors.
How? By bringing the outdoors, in.
For 10+ years, we’ve been providing tropical plants and farm-fresh flowers to clients across the US. From orchid-gifting programs to living walls that turn heads and purify the air. We weave nature into businesses to increase employee and customer happiness.
Sustainability is important to us, and so are streamlined processes and transparent practices. We have developed relationships with flower farms and providers throughout the US, South America, Southeast Europe and Asia to offer the best prices possible. And to ensure everything—farm through execution—is done up to our golden standard.
At Focus New York, we believe a greener business is a happier business. And a happier business blooms.
Join WeWork, Engel & Volkers and other industry leaders in partnering with Focus New York for all your plant & floral needs.
Our Founder
Gerard George is a father, entrepreneur, and plant industry insider—born and raised in New York City. He began his journey in the industry building brands like 1-800-Flowers and PlantShed. After seeing first-hand how plants and flowers can transform spaces & businesses for the better, he founded Focus New York in 2015. He now aims to provide exceptional plant and flower services to clients across the US.
Our Core Values
Efficiency: We’re passionate about providing high-quality service. So, we use the latest technologies and train our employees in best practices. This streamlines everything from our communication to our execution. (And makes our Green Team the most efficient in the game.)
Transparency: We build trust through consistent transparency with our clients. Whether you’ve got questions about sourcing or concerns about packaging, our Green Team is always available to illuminate the situation—and offer an easy solution.
Sustainability: We care about the environment. From earth-conscious design practices to compostable packaging, we built our business with sustainability front-of-mind and take the green road whenever possible.
Connectivity: Long-lasting relationships with our clients and vendors is our goal. So we nurture our relationships and ensure we provide exceptional service at unbeatable value.
Biophilia: Biophilia (n): The proven hypothesis that human beings have an innate tendency to seek connections with nature. Our team’s shared belief in biophilia infuses our work with passion and purpose.
Greener Spaces, Happier Faces
We've seen how plants can help boost brand affinity, increase employee happiness, and up customer loyalty. So we green-ify offices, homes, retail spaces, events—and every space humans breathe air in between.
Bespoke Florals for Special Events
When it comes to decor, some events demand that “wow” factor. We provide custom floral solutions to make memories more beautiful. Whether that’s a birthday, wedding, dinner party, or annual company gala.
The Orchid Corner
Add a touch of elegance to your home or office with a Moth Orchid. Now available in White, Dark Purple or Salmon. Fresh off the farm in Colombia. When shown a little love, they can bloom for 3+ months.