https://www.focus-newyork.com/articles daily 0.75 2026-02-13 https://www.focus-newyork.com/articles/design-authority-is-not-a-nice-to-have monthly 0.5 2026-02-13 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1770967597479-03DBSCZ1ZR9E4WIJ9EFL/unsplash-image-ptj2xDWxEJU.jpg Articles - Design Authority Is Not a Nice-to-Have It’s easy to treat design authority like a luxury. Something you bring in once the budget grows. Something you tighten up after expansion. Something you refine when things get more serious. In reality, design authority is what allows growth to survive. https://www.focus-newyork.com/articles/majesty-palm-indoor-care-why-most-struggleand-what-actually-works monthly 0.5 2026-02-11 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1770834360400-IMF7N5453MAO390UTBDW/unsplash-image-FbXp5aOX-fs.jpg Articles - Majesty Palm Indoor Care: Why Most Struggle—and What Actually Works - Majesty palms are one of the most misunderstood indoor plants. Not because they’re fragile. Not because they’re difficult. But because they rarely fail in obvious ways. Most Majesty palms don’t die indoors. They stall. They stop producing meaningful new growth. Fronds open smaller. Tips brown slowly. Nothing feels urgent—but nothing improves either. And that quiet middle space is where most plant owners lose confidence. The truth is, Majesty palms are doing exactly what they’re designed to do: conserve energy when conditions don’t support growth. Understanding that one principle changes everything. https://www.focus-newyork.com/articles/why-indoor-palms-struggle-its-not-what-you-think monthly 0.5 2026-02-09 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1770620971962-9J5CKZ7QYSPW7MN81KJE/unsplash-image-plmkNFY1cLY.jpg Articles - Why Indoor Palms Struggle (It’s Not What You Think) Most indoor palms don’t die. They stall. They pause growth, reduce output, and quietly conserve energy—often for months or even years. This is what makes palms so confusing for people who care for them indoors. Nothing looks urgent. Nothing collapses dramatically. And yet, nothing really improves either. Leaves remain green but smaller. New fronds stop opening fully. Browning appears slowly at the tips, never enough to cause panic, but enough to raise doubt. Many people respond by adjusting watering, switching fertilizers, or moving the plant from room to room—yet the palm remains unchanged. This isn’t because palms are difficult plants. It’s because they’re often misunderstood. https://www.focus-newyork.com/articles/snow-queen-pothos-isnt-difficult-its-precise monthly 0.5 2026-02-07 https://www.focus-newyork.com/articles/the-plants-people-keep-searching-for-and-what-that-really-tells-us monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1770270548641-ME4Z4N0QRQSEWEE7WJFM/unsplash-image-QpW_j62f9uw.jpg Articles - The Plants People Keep Searching For — And What That Really Tells Us Every year, the same handful of plants continue to dominate search engines, social feeds, and showroom conversations. Not because people lack imagination—but because certain plants consistently answer the same unspoken questions: Will this look good in my space? Can I keep it alive? Will this feel worth the effort? What’s interesting isn’t just which plants people search for, but why those searches never stop. Below are ten plants that continue to draw attention—and the deeper reasons they’ve earned their place. https://www.focus-newyork.com/articles/atmosphere-is-a-business-decision-and-someone-has-to-own-it monthly 0.5 2026-02-03 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1770146535277-0RTVDR4BIS9UT1CQ0HXP/unsplash-image--nxksGFSoeM.jpg Articles - Atmosphere Is a Business Decision (And Someone Has to Own It) Every business has an atmosphere. Whether it was designed or not. Whether someone planned it or not. Whether anyone is accountable for it or not. Atmosphere exists the moment someone walks in — and it speaks before a single word is exchanged. That makes it a business decision, not a decorative one. https://www.focus-newyork.com/articles/why-managing-five-vendors-is-the-fastest-way-to-break-a-brand-experience monthly 0.5 2026-01-28 https://www.focus-newyork.com/articles/youre-not-hiring-a-plant-vendoryoure-hiring-a-point-of-accountability monthly 0.5 2026-01-27 https://www.focus-newyork.com/articles/skeleton-key-the-climbing-houseplant-that-doesnt-play-by-the-rules monthly 0.5 2025-12-23 https://www.focus-newyork.com/articles/the-17-holiday-sanctuary-build-that-gave-me-my-sanity-back monthly 0.5 2025-12-18 https://www.focus-newyork.com/articles/the-top-3-pruners-every-plant-parent-should-own monthly 0.5 2025-11-24 https://www.focus-newyork.com/articles/the-ultimate-indoor-palm-grow-light-debate-what-your-palms-really-need-to-thrive-indoors monthly 0.5 2025-11-20 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1763667595493-V9ZOP4PL8EL1N0Z469QX/unsplash-image-3EGYgTy9BrE.jpg Articles - The Ultimate Indoor Palm Grow Light Debate: What Your Palms Really Need to Thrive Indoors Indoor palms bring a lush, tropical feel to any space—if they’re cared for correctly. But one of the biggest challenges palm owners face? Lighting. https://www.focus-newyork.com/articles/what-to-do-with-ficus-cuttings-after-pruning-full-guide-for-plant-parents monthly 0.5 2025-11-19 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1763538125971-AG7OZGE4PU7517LDO3GC/unsplash-image-TNTZ9XRisjQ.jpg Articles - What to Do With Ficus Cuttings After Pruning (Full Guide for Plant Parents) Learn how to prune your Ficus for fuller growth + the BEST ways to use your cuttings. https://www.focus-newyork.com/articles/before-you-buy-a-monstera-alboread-this-first monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1763489425275-ZLR00XVRSX65CIZTF644/unsplash-image-NicHoXksB9Q.jpg Articles - Before You Buy a Monstera Albo…Read This First - So… you’ve got your eye on a Monstera Albo. Maybe you saw it on Instagram those creamy-white, marbled leaves curling over a moss pole in someone’s perfectly lit Brooklyn loft. https://www.focus-newyork.com/articles/how-to-read-light-like-a-plant-expert monthly 0.5 2025-11-17 https://www.focus-newyork.com/articles/the-indoor-sun-guide monthly 0.5 2025-11-05 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/87147e1c-fec9-4966-b06e-ebeb44bd8d1f/plant+filled+sunny+living+room.jpeg Articles - The Indoor Sun Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.focus-newyork.com/articles/12-ai-plant-fixes-99-dont-use-free-tools-inside monthly 0.5 2025-11-04 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/27214bd9-36ba-4a0c-a12d-ab8833fae99d/AI+Plant+Fixes+99%25+Don%E2%80%99t+Use.jpeg Articles - 12 AI Plant Fixes 99% Don’t Use (Free Tools Inside) - Make it stand out Presented by Gerard George from Roots and Roasts, A Focus New York Original https://www.focus-newyork.com/articles/shop-our-must-have-tools-for-new-plant-parents monthly 0.5 2024-11-23 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/3a1baeab-37b1-4165-848a-b44dfdfb4a7f/Remiawy+Brass+Watering+Can Articles - Shop Our Must Have Tools For New Plant Parents - Remiawy Brass Watering Can Watering cans with long, narrow spouts allow you to water the soil directly, without wetting your plants’ leaves. We like this brass watering can for its apartment-friendly size and elegant design. SHOP NOW https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/dff90b1d-ea89-4e62-ab68-af03a907423e/Berry+%26+Bird+Soil+Scoop Articles - Shop Our Must Have Tools For New Plant Parents - Berry & Bird Soil Scoop If you’re still grabbing soil with your hands or using old novelty mugs, it’s time to up your gardening game with a potting scoop. We're into this one from Berry & Bird for its understated, practical design. SHOP NOW https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/c4381396-e8d7-46d3-ae63-91312f10248e/Wilcox+All-Pro+Stainless+Steel+Garden+Trowel Articles - Shop Our Must Have Tools For New Plant Parents - Wilcox All-Pro Stainless Steel Garden Trowel Here’s why we love Trowels: they keep your plants intact during repotting, preserving their root system so that they acclimate quickly to their new container, and they’re great for mixing up batches of soil. This small one from Wilcox is perfect for houseplants. SHOP NOW https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/3e34d236-9ce3-4bd2-8e0b-c5e593c6e196/Pine+Tree+Tools+Bamboo+Garden+Gloves Articles - Shop Our Must Have Tools For New Plant Parents - Pine Tree Tools Bamboo Garden Gloves While most gardening gloves are thick and clunky, this pair from Pine Tree are thin and flexible with some awesome features. A snug fit around the wrist keeps soil from getting in, and rubber palms offer an excellent grip. SHOP NOW https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/2eed3b75-cafe-441c-a749-627ce0a6e8f7/foxfarms.png Articles - Shop Our Must Have Tools For New Plant Parents - FoxFarm Ocean Forest Organic Potting Soil A quality potting mix can make all the difference for strong and healthy growth. FoxFarm’s Ocean Forest is a high-quality option made with organic fertilizers like worm castings to encourage leafy foliage, and pH-adjusted ingredients. SHOP NOW https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1442c87d-9bdc-48f0-ad62-1ea292794738/Screenshot+2024-11-21+at+9.18.45+PM.png Articles - Shop Our Must Have Tools For New Plant Parents - Deadheads and Herb Mini Snippers Dead stems attract insects and can even harbor deadly diseases, so it’s important to prune regularly to keep your plants healthy. These small shears are easy to use with one hand, with a spring action handle that requires only a slight pinching motion. SHOP NOW https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/d1793d09-bbb9-46a8-b296-5ddef53cdd82/Screenshot+2024-11-21+at+9.20.21+PM.png Articles - Shop Our Must Have Tools For New Plant Parents - All-Purpose Organic Fertilizer by Humane During the spring and summer, most houseplants want to be fed. Fertilizer provides essential nutrients that are super important for your plants’ overall growth and development. We like this all-purpose organic fertilizer by Humane, which comes in a convenient shaker and is gentle enough to not burn roots. SHOP NOW https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1517f381-6f86-4355-9e3f-ee2c48060f1c/Screenshot+2024-11-21+at+9.22.19+PM.png Articles - Shop Our Must Have Tools For New Plant Parents - Safer Brand Neem Oil Unfortunately, no matter how careful you are, the occasional pest problem is inevitable. Enter: Neem oil. Neem oil is a powerful fungus and insect repellent harvested from the neem tree. It also happens to be non-toxic, so it’s safe for pets and perfect for indoor use. SHOP NOW https://www.focus-newyork.com/articles/cultivating-success-plant-floral-industry monthly 0.5 2024-03-13 https://www.focus-newyork.com/articles/tropical-plant-business-ideas monthly 0.5 2024-03-11 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/ac6902ed-246f-4476-9126-5fdcfd4d20e0/Marble-Queen-Pothos-in-a-Pot.jpg Articles - Tropical Plant Business Ideas: Unleash Your Inner Green Entrepreneur - Marble Queen Pothos https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/807698f6-5171-4a9a-891d-f2e77fb82d4d/Constellation+Monstera.png Articles - Tropical Plant Business Ideas: Unleash Your Inner Green Entrepreneur - Constellation Monstera https://www.focus-newyork.com/articles/gerards-green-hustle-playbook monthly 0.5 2024-03-08 https://www.focus-newyork.com/articles/compact-office-plant-tips monthly 0.5 2024-03-07 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/79b488f7-f8ac-4dd2-ae61-7c094b829c13/Assessing+a+small+office+space+for+plant+placement.png Articles - Elevate Your Compact Office: 6 Plant Styling Tips for Small Spaces - Elevating Compact Office Spaces: Plant Styling Mastery https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/6b2aa09f-07ad-4d81-bc85-c68a17dcac8a/Vertical+garden+in+a+compact+office+setting.png Articles - Elevate Your Compact Office: 6 Plant Styling Tips for Small Spaces Go Vertical: Sky's the Limit When the floor space is premium, think upwards. Wall-mounted planters, hanging baskets, or even a sleek vertical garden can add life without cluttering your workspace. It's not just about saving space; it's about creating a vibe that lifts your eyes and spirits. https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/0ea6b3c0-aaaa-49f8-b6b7-3d43de0b6b1e/air+plants.png Articles - Elevate Your Compact Office: 6 Plant Styling Tips for Small Spaces https://www.focus-newyork.com/articles/unique-plant-shops-guide monthly 0.5 2024-03-07 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/f12b913b-0e5a-4227-8cdf-4692a0022133/Personalized+plant+shopping+experience+at+Boutique+Botanicals.jpg Articles - Focus New York's Exclusive Guide to Unearthing Unique Indoor Plant Shops - Unique Plant Shops You Need to Visit https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/6fd465ea-80fe-4b3d-88df-9e49cbf6d125/urban+jungle.jpg Articles - Focus New York's Exclusive Guide to Unearthing Unique Indoor Plant Shops At Urban Jungle Emporium, you'll find an array of plants that transform any room into a lush retreat. Their selection is top-notch, and they've got the expertise to help you craft your own urban oasis. We're all about bringing that outdoor vibe indoors. https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/2bf92c84-0127-4ac3-860f-ed5e622ae506/green+oasis.jpeg Articles - Focus New York's Exclusive Guide to Unearthing Unique Indoor Plant Shops The Green Oasis is your go-to for plants that do more than just look pretty—they're about making a statement. With a focus on eco-friendly practices, they're a favorite of the Focus New York crew for adding a touch of sustainability to our spaces. https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1db02013-b683-4d54-880b-62c8d51a2068/Exotic+and+rare+plants+on+display+at+Exotic+Plant+Haven.png Articles - Focus New York's Exclusive Guide to Unearthing Unique Indoor Plant Shops Step into Exotic Plant Haven to explore a world where the exotic becomes accessible. Whether it's a rare tropical find or a desert gem, this spot has it all. It's like a global plant tour, right in your neighborhood. https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/d97ad7af-4a87-4d48-adf5-a32b2dd43cd7/Screenshot+2024-03-08+at+9.57.47+AM.jpg Articles - Focus New York's Exclusive Guide to Unearthing Unique Indoor Plant Shops Leaf & Vine Urban Nursery is where modern aesthetics meet the best of botany. Their selection is curated to complement any contemporary design, proving that plants can be both stylish and soulful. https://www.focus-newyork.com/articles/green-stacks-plant-biz monthly 0.5 2024-03-06 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/06d860d1-3186-4ec4-a97f-b7e1735f257e/Energy-efficient+greenhouse+lighting+saving+costs.png Articles - Green Stacks: How Going Eco Can Boost Your Plant Biz's Bottom Line - Green is the New Gold: Profiting from Sustainability in the Plant Business https://www.focus-newyork.com/articles/tropical-plant-business-guide monthly 0.5 2024-03-05 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/5fe80315-8dae-4b97-bb26-1a243fb44e19/tropical.jpg Articles - How Can Entrepreneurs Master the Tropical Plant Business? A Step-by-Step Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.focus-newyork.com/articles/how-top-plant-companies-are-redefining-the-game monthly 0.5 2024-03-04 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/173a9eae-dfb5-4eee-8be5-b58edd5a35bb/Monrovia.jpeg Articles - How Top Plant Companies are Redefining the Game - Make it stand out Monrovia Nursery https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/6d48422a-1f5e-46f4-b393-cdbfca9e5e6b/Costa-Farms-2_0.jpg Articles - How Top Plant Companies are Redefining the Game - Make it stand out Costa Farms https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/90cefd9e-f452-42fb-a9cd-b1f5a5a49790/Greenhouse-websitefooter.png Articles - How Top Plant Companies are Redefining the Game - Make it stand out White Flower Farm green house https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/401fb01c-0165-4469-b37c-80928afa1763/the+sill.png Articles - How Top Plant Companies are Redefining the Game - Make it stand out The Sill https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/a562f18b-e51c-4fd9-a77d-9ff09b02969a/brooklyn+plantology.jpg Articles - How Top Plant Companies are Redefining the Game - Make it stand out Brooklyn Plantology https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/7633e03d-81b1-46f0-bbe9-f634404f8bb7/IMG_0490.jpg Articles - How Top Plant Companies are Redefining the Game - Make it stand out Focus New York office installation https://www.focus-newyork.com/articles/green-business-101 monthly 0.5 2024-03-04 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/2e721389-73e1-4833-966b-7a4637a91696/eco-smart-plants.jpg Articles - Green Business 101: Elevate Your Hustle in Today's Eco-Smart Economy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.focus-newyork.com/articles/green-hustle-turn-your-plant-passion-into-profit monthly 0.5 2024-03-04 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/60a3e3f0-87fb-46e8-b07f-0bf82eb5b82c/G-G_focus.jpg Articles - Green Hustle: Turn Your Plant Passion into Profit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/9ccad3b6-c961-4911-ae31-279df3d5e25b/vibrant+urban+jungle.jpg Articles - Green Hustle: Turn Your Plant Passion into Profit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/77efc8c5-946a-4a53-82d8-6c429fab06fd/Focus-plant-image.jpg Articles - Green Hustle: Turn Your Plant Passion into Profit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.focus-newyork.com/articles/unlock-prosperity-amp-balance-feng-shui-with-plants-guide monthly 0.5 2024-03-04 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/90ccc9c4-5c9d-4d90-a405-d0c81bab4174/Feng+Shui+with+Plants+Guide.png Articles - Unlock Prosperity & Balance: Feng Shui with Plants Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.focus-newyork.com/articles/winning-the-green-fight-mealybugs-management-for-urban-plant-warriors monthly 0.5 2024-03-04 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/756d4560-c48f-4529-8ccb-2b558eee6729/office+plants.jpg Articles - Winning the Green Fight: Mealybugs Management for Urban Plant Warriors - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1e0c7184-993c-47aa-93b2-460d73b39183/mealy+bugs.jpg Articles - Winning the Green Fight: Mealybugs Management for Urban Plant Warriors - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.focus-newyork.com/articles/green-thumbs-deep-roots-the-impact-of-plants-on-african-american-culture-amp-history monthly 0.5 2024-03-04 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/5db9092e-3795-4336-b2d6-065af60c8811/Green+Thumbs%2C+Deep+Roots.jpg Articles - Green Thumbs, Deep Roots: The Impact of Plants on African American Culture & History - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.focus-newyork.com/articles/level-up-your-plant-game-lunar-phases-amp-their-impact-on-indoor-gardens monthly 0.5 2024-03-04 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/b24cbd5a-9722-49b3-a35d-a283908ccceb/Lunar+planting.jpg Articles - Level Up Your Plant Game: Lunar Phases & Their Impact on Indoor Gardens - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/e727485b-65f1-4246-87a3-44db94fcfa57/calendar.jpg Articles - Level Up Your Plant Game: Lunar Phases & Their Impact on Indoor Gardens - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.focus-newyork.com/articles/valentines-day-lifeline monthly 0.5 2024-03-04 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/33a910d7-aa32-40e8-a171-48928c93b3dc/article_vday.jpg Articles - Valentine's Day Lifeline: 'Near Me' Flower Searches to the Rescue for Last-Minute Shoppers & Local Businesses - Hey, let's dive into the real about typing in "near me" search when you're in a flower frenzy. Today's Valentine's Day, and whether you're on a last-ditch quest for the perfect gift or aiming to add a splash of color to your space, zeroing in on your local floral scene is your best bet. Here's why this move is a lifesaver for you and a game changer for the neighborhood flower shops that keep things blooming. For the Shoppers: Instant Convenience: Cut through the chaos. A local flower shop is just a search and a short walk or drive away. Forget cross-town treks or endless delivery waits. Speedy Solutions: Need a romantic gesture, like, now? Local equals lightning-fast. Those blooms can be in your hands or on their way to your sweetheart in no time. Supporting Your Squad: There's something super rewarding about keeping it in the community. It's about fueling the local vibe and backing the small businesses that make our neighborhoods special. Personalized Picks: Local florists are like your gift-giving co-conspirators. You're not just a sale; you're family. Expect bespoke arrangements that truly speak your heart. Savings in Your Pocket: Shorter trips mean lower delivery fees. And fresher flowers? That means you're getting the most dazzle for your dollar. Peak Freshness: Local shops = flowers that haven't spent days in transit. We're talking about bouquets bursting with life and color that last way beyond your date night. For the Businesses: Digital Spotlight: Popping up in "near me" searches is like lighting up a neon sign on the internet highway. It directs the love-struck crowd right to your checkout. SEO Wizardry: Climbing the search rankings is crucial. Nail your local SEO, and your shop becomes the flower fortress for enthusiasts in the area. Neighborhood Love: Being the local love guru builds lasting bonds. Those first-time buyers become your ride-or-dies, keeping the buzz about your biz buzzing. Vibes That Click: Tailor your offerings to what your community craves. It's all about crafting those unique, heart-fluttering finds that resonate with your local lovebirds. Unique Charm: Against the backdrop of impersonal big-box stores, your shop's unique touch and personal service position you as the neighborhood's go-to for all things love and flowers. Feedback Gold: Proximity to your patrons means you get the real deal on what hits and what misses, straight from the source. It's invaluable for keeping your offerings fresh and your customers smitten. So, whether you're navigating the NY streets for that last-minute Valentine's bouquet or you're a local florist looking to spread the love, remember: "near me" searches are more than a convenience play; they're about forging connections, uplifting the community, and delivering freshness with a personal touch. Today, of all days, it's a win-win, no matter which side of the flower counter you're on. https://www.focus-newyork.com/articles/get-to-know-your-monstera-deliciosa-swiss-cheese-plant monthly 0.5 2024-03-04 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/3f9ef26e-e5a3-40e1-a20f-fd1c7de0c5c2/Get+To+Know+Your+Monstera+Deliciosa+%28Swiss+Cheese+Plant%29+.jpg Articles - Get To Know Your Monstera Deliciosa (Swiss Cheese Plant) - We sat down with a horticulturist to demystify everybody's favorite plant. Monstera is native to the forests of Southern Mexico, where its rope-like aerial roots can be found climbing high up in the tree canopy. In the wild, its large, perforated leaves can reach over three feet in diameter. Though, we’d venture to guess you’re more likely to find it in your friend’s living room. This tropical foliage plant’s curiously shaped holes have earned it the nickname “Swiss Cheese Plant,” and if you do your best to mimic its native jungle environment, you should have little trouble maintaining a healthy Monstera. We pinged our horticulturist for some Monstera care tips and advice, and to ask when we might see the elusive “Mexican Breadfruit” it produces under the right conditions. The basics: SUN: Monstera craves a balance of sun and shade, so indirect sunlight is best. We recommend an Eastern exposure in the home, and rotating the plant regularly to ensure even growth. WATER: Evenly water your Monstera about once a week, waiting till the soil is fairly dry before watering it again. Remember: in the jungle, this plant experiences both wet and dry seasons, and its roots need air as much as they need water. FERTILIZER: Use it. Monstera’s big leaves drink up nutrients quickly, and it definitely benefits from a slow-release fertilizer (more on that below). SPACE: More is more. Instead of tucking yours into a corner or balancing it on a windowsill, lend it some prime real estate in your living space and watch it thrive. SUPPORT: Consider adding a small trellis or pole to your Monstera’s pot. Just like it latches onto other plants in the wild, it might appreciate a little support as it grows bigger in your home. Now, onto the good stuff… Question: What’s the story behind Monstera’s “swiss cheese” holes? Timothy Heslop: “To my understanding, the shape of Monstera leaves was an evolutionary environmental response in the same vein as many palmate, pinnate, and deeply lobed leaves. Factors such as wind, heavy rains, and light access over time alter the shape of leaves to benefit the plant's survival. In the case of Monstera, a vining understory plant, it will climb large trees to gain access to higher light levels. The holes in the leaves are believed to both allow heavy rains and forest debris (such as branches and small leaves) from damaging or collecting on these large leaves. Another theory is that the holes allow more light to pass through so it doesn’t shade itself out essentially. This is also why we only see these perforations on mature foliage and not on young plants.” Q: I read that if given too little sun, Monstera will exhibit something called “negative phototropism.” Can you share a little more about this adaptation? TH: “I would alter this statement slightly in that all photosynthetic plants experience phototropism at all times. Phototropism is not noticeable under a plant's ideal conditions, it just looks like the plant is growing in its natural habit. Monstera is evolutionarily an understory plant, so its leaves are not suited to withstand full sun in lowland tropical environments where it is also facing excessive heat (the leaves will burn). If Monstera is exposed to excessive light and heat, it is likely going to retreat into shadier conditions where it can transpire less stressfully. This is not going to be the case at all times but is a fair rule of thumb. This mechanism is a fairly complicated one that begins on the microscopic level within the plant cells.” Q: What conditions are necessary for the Monstera to produce its fruit (“Mexican breadfruit”)? TH: “This is something that can be a bit tricky. Fruiting is both a response to conditions and the individual plant’s maturity. High light and humidity levels, two factors that would come in the wet season in its original habitat, along with good nutrition (well-fertilized) would induce flowering and fruiting in mature plants. Like most aroids, Monstera are typically fly pollinated, so that would be the other factor in producing a proper fruit.” Q: What are the ideal sunlight conditions for Monstera as a houseplant? TH: “Monstera inside the home will prefer moderately bright light but much less than it can take in a greenhouse or tropical environment. Because the humidity level in our homes is dramatically lower than outside generally, the plant is unable to ‘breathe’ as well and less successful at tolerating direct southern or extended exposures. I would recommend an eastern exposure in the home and expect to rotate the plant often to accommodate the positive phototropism it will experience.” Q: How often should Monstera be watered? TH: “The age-old question. This is completely dependent on the environment it is in and there is no singular solution outside of getting to know your plant. It doesn’t matter the size, position, exposure, or age, it really comes down to the soil and getting to know what it should feel like. Any houseplant, particularly Monstera, should be looked at like any dog or cat in the home. Sometimes they’re hungry, sometimes they’re not, sometimes they barf, and it’s not always clear why. With the knowledge that the Monstera is a tropical understory vine that experiences wet and dry seasons, you should expect to water your plant when the soil is dry on the surface and damp, but not wet, one to two inches below the surface. It is very important to allow the soil to dry slightly between waterings as the monstera roots need to have air as much as water. Waterlogged soil is not ‘a rainforest environment’ and will essentially drown the plant from the roots up. The only way to water your plants is to get to know the soil. I will also mention that I have never found misting this plant's leaves to be beneficial in any way. Misting is not a substitute or supplement to low humidity levels or direct watering.” Q: Any other advice for a new plant parent who wants their Monstera to thrive? TH: “So, first: I would say fertilizer is a huge part of this plant’s life. Those big gorgeous leaves suck up a lot of nutrients and can sap the soil’s natural resources quickly. I strictly use Osmocote pelletized fertilizer on my plants. It is a great slow-release fertilizer that is very easy to use indoors and isn’t messy in any way. And second: Those big gorgeous leaves are also huge dust magnets, which can block light and clog stomata (plant nostrils essentially). My aunt traditionally used a spot of mayonnaise on a paper towel to wipe down all of her houseplants which gave them a glossy sheen. I have used this as well as milk myself without any negative side effects that I could tell, but a bit of warm water would do just as well. The leaves cleaned with water will retain their natural finish, which is typically a matte green or semigloss at best. Few plants are naturally as glossy as you will find mayonnaised plants to be, ha.” https://www.focus-newyork.com/articles/the-plant-lovers-guide-to-bed-stuy monthly 0.5 2023-01-30 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/4b9d7e27-74d8-4c85-92b9-f14fdb6ce793/The+Plant+Lover%E2%80%99s+Guide+to+Bed+Stuy.jpg Articles - The Plant Lover’s Guide to Bed Stuy - Get your dose of nature in at these neighborhood plant shops, nurseries and community gardens. Plant-loving Brooklynites have so much to explore in Bed Stuy. A stark contrast to industrial Bushwick, Bed Stuy is one New York City neighborhood with nature built into the landscape — with tree-lined streets of brownstones and over 30 community gardens. It’s no wonder so many nature enthusiasts have planted themselves in the neighborhood, with tons of exciting new floral boutiques, plant shops and plant nurseries popping up over the past few years. For those looking to check out all the green goodness that Bed Stuy has to offer, read on for our Plant Lover’s Guide to Bed Stuy. Natty Garden is our go-to local plant shop for large or unusual plants, plant care tools, and plant accessories. The laid-back corner shop carries a wide, well-curated selection of houseplants: from String of Bananas in hanging baskets, to Pothos of all different varieties, to covetable Mini Monsteras. My favorite recent score has been a wooden plant stand on wheels, which I use to elevate my Rubber Tree—streamlining my watering routine and keeping my cat away from its toxic leaves. Locals count on Natty Garden for organic products, colorful ceramic plant pots, and plant care advice from experts. Natty Garden, 383 Marcus Garvey Blvd Stonefruit Botanical is a local plant shop-coffee shop hybrid with an impressive selection of healthy drinks and plant accessories. Here, you can pick up something warm and healthy like a Golden Milk Latte (turmeric, ginger, pink peppercorn, allspice, lemongrass) along with an easy-going succulent, lush spider plant in a macrame basket or “everlasting bouquet” of dried flowers. The plant shop also carries a curated assortment of botanical beauty products, like a floral blend for botanical face steams and nourishing Bergamot-Lavender body oil. Stonefruit Botanical, 1058 Bedford Ave Seasons is a neighborhood nursery founded by Bed Stuy native Deborah Young. During the spring and summer, this plant-filled sanctuary is full of colorful flowers and tropical plants like birds of paradise and fiddle leaf figs, giving way to Christmas trees and wreaths in December before closing its doors for a brief break during the peak of winter. The team here is friendly, knowledgeable, and dedicated to only selling you houseplants that will work for your space. Expect to discuss which direction your home is facing, how many windows you have, and how much effort you want to dedicate to plant parenthood before receiving the perfect plant recommendation. Seasons, 358 Stuyvesant Ave Should you be looking to dabble in urban farming or just chill on a bench surrounded by flowers, Bed Stuy is home to over 30 community gardens where you can hang out, learn farming techniques or taste some local produce. Just be sure to check the website of your local community garden before heading over, as many are operating on a limited schedule or may have closed their gates because of Covid. Community Gardens, various locations LaParis Phillips, the creative mind behind Brooklyn Blooms, approaches flower arranging the same way that she picks out an outfit: “mixing textures, colors, and silhouettes” to create stunning tailored looks. Brooklyn Blooms offers curated, themed collections of floral arrangements for major flower holidays like Valentine’s Day and Mother’s Day. Otherwise, you can always stop by the charming flower shop for a custom flower arrangement or individual stem or two. Philips’ talented team will make sure that you walk away with something that really works for the recipient, making it a neighborhood gem definitely worth checking out. Brooklyn Blooms, 443 Nostrand Ave Whether you’re looking to grow your houseplant collection or volunteer at a community garden, Bed Stuy has more to offer nature-lovers than you might think. Some of NYC’s most talented floral designers and enthusiastic plant people call this neighborhood home, and we love exploring the ever-growing list of plant and flower shops it has to offer. https://www.focus-newyork.com/articles/8-must-haves-for-budding-plant-parents monthly 0.5 2023-01-30 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/91ab27ef-bf33-40ee-ba33-b9763a366477/8+Must+-+Haves+For+Budding+Plant+Parents.jpg Articles - 8 Must - Haves For Budding Plant Parents - The perfect hand trowel, gentle fertilizer and other essentials for healthy, happy houseplants. As anyone who’s struggled to keep a Calathea alive and thriving knows, being a good plant parent requires more than the occasional watering session. Each plant is unique, and when you’re tuned into your plant's needs, stepping in with a pair of shears or spritz of Neem Oil becomes necessary from time to time. Having the right tools in your closet helps streamline upkeep, whether your plant is having a pest problem or calling out for fertilizer. Here are eight essentials every plant parent needs to tend to their leafy companions. Watering cans with long, narrow spouts allow you to water the soil directly, without wetting your plants’ leaves. This is particularly important for plants like African Violets, which have sensitive foliage that will become discolored if splashed. We like this brass watering can from Rejuvenation for its apartment-friendly size and elegant design. It’s one tool you won’t want to hide when you have friends over. Watering Can, $59 If you’re still grabbing soil with your hands or using old novelty mugs, it’s time to up your gardening game with a potting scoop. Potting scoops are great for containing the mess that soil usually makes, and their high sides and deep belly are perfect when repotting. We're into this one from Bloomscape for its understated, practical design. Bloomscape Soil Scoop, $30 Trowels may not be one of the first tools you’d think to acquire, but the sooner you add one to your arsenal, the better. Here’s why: they keep your plants intact during repotting, preserving their root system so that they acclimate quickly to their new container, and they’re great for mixing up batches of soil that meet your plants’ specific needs. You can also use them to fill in the small spaces around the edge of your containers. This small one from Wilcox is perfect for houseplants. Wilcox All-Pro Stainless Steel Garden Trowel, $14 While most gardening gloves are thick and clunky, this pair from Bloomscape is thin and flexible with some awesome features. A snug fit around the wrist keeps soil from getting in, and rubber palms offer an excellent grip. They’re a great choice for keeping your hands clean and protected while repotting, digging, or doing whatever it is you need to do in the garden (ahem, or living room). Bloomscape Garden Gloves, $20 A quality potting mix can make all the difference for strong and healthy growth. We love keeping one in our closet so we can repot on the fly. FoxFarm’s Ocean Forest is a high-quality option made with natural, organic fertilizers like worm castings to encourage leafy foliage, and pH-adjusted ingredients to inspire fast and furious nutrient uptake. FoxFarm Ocean Forest Organic Potting Soil, $34 Dead stems attract insects and can even harbor deadly diseases, so it’s important to prune regularly to keep your plants healthy. To prune your plants, simply snip away at any parts that have died. These small shears are easy to use with one hand, with a spring action handle that requires only a slight pinching motion. Deadhead and Herb Mini Snippers, $10 During the spring and summer, most houseplants want to be fed. Fertilizer provides essential nutrients that are super important for your plants’ overall growth and development. Still not convinced? Skipping fertilizer can stunt your plants’ growth, preventing them from reaching their fullest potential. We like this all-purpose organic fertilizer by Humane, which comes in a convenient shaker and is gentle enough to not burn roots. All-Purpose Organic Fertilizer by Humane, $14 Unfortunately, no matter how careful you are, the occasional pest problem is inevitable. Enter: Neem oil. Neem oil is a powerful fungus and insect repellent harvested from the neem tree. It also happens to be non- toxic, so it’s safe for pets and perfect for indoor use. Neem oil spray is effective against common houseplant pests like aphids and spider mites, so we always keep a bottle on hand, just in case. Safer Brand Neem Oil, $15 With the right tools on hand, tending to your houseplants becomes a breeze. While you’re sure to add to your gardening toolkit as time goes on and your plant collection grows, these are a few quality essentials to kick off your collection. https://www.focus-newyork.com/articles/foolproof-guide-to-houseplant-lighting monthly 0.5 2023-01-30 https://www.focus-newyork.com/articles/seven-choice-low-light-houseplants-for-beginners monthly 0.5 2023-01-30 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/a043c8a4-feb4-42c7-be8c-f043641cbf21/Seven+Choice+Low+-+Light+Houseplants+For+Beginners.png Articles - Seven Choice Low - Light Houseplants For Beginners - These easy-going plants are perfect for new plant parents, frequent travelers, or those who haven’t had luck with plants in the past. Maintaining a healthy plant collection requires big windows and plenty of sunlight... right? Well, not exactly. Different plant species have evolved to survive in almost every kind of environment, and many tropical plants grow far below the jungle canopy where the sun is blocked or heavily filtered. Even if your apartment doesn’t get tons of light, or if you’re running out of room near that one good window, there’s a plant that will work for your space. Let’s dive into some low-light plant care basics, and then highlight a few of our favorite houseplant options for new plant parents. But first... the basics: Low-light plants do well in indirect light—like the kind you get from a northern exposure. (If you’ve got a close-up view of the building next door, that should work too.) For rooms with really low light, you’ll want to choose a plant with the darkest leaves you can find. Though many houseplants have become popular for their stunning variegated leaves, which come in different shades and colors depending on the variety, dark green leaves help plants absorb light, making it easier for them to thrive in the shade. For many of these plants, too much direct light can even be a problem, burning or browning their leaves. When it comes to watering, you’ll want to be cautious not to show your low-light plants too much love. Because they receive less light, water evaporates slowly, and their soil stays moist for longer periods of time. You’ll have to adjust your watering schedule to match the lighting conditions: the lower the light level, the less frequently you should water. Here are seven easy-going plants that might work for that dimly lit corner or nook in your home. Snake Plant Sansevieria trifasciata Once used to make bowstrings, this herbaceous West African plant now serves more innocuous purposes. Its tall, sword-shaped foliage stands upright, giving the Snake Plant a sculptural presence that’s made it a popular choice for design-conscious plant owners. You can also find cultivars with different variegations, like the Silver Snake Plant with gray-green leaves or the Laurentii that has a bright yellow outline. Instead of stems, the Snake Plant relies on creeping rhizomes that grow underground, storing nutrients and producing new shoots. While these can help the plant survive drought-like conditions in the wild, indoors they make it more susceptible to rotting if overwatered, so be careful. ZZ Plant Zamioculcas zamiifolia The ZZ Plant is another rhizomatic favorite that’s great at withstanding the occasional spell of neglect. They grow in tight columns with glossy, ovate leaves that climb upwards in a symmetrical arrangement along the length of each stalk. ZZ Plants are so hardy that they’re even able to survive without any natural light, although we wouldn’t recommend that if you want your plant to look full and healthy. Like the Snake Plant, they are sensitive to overwatering but can live on stored water for weeks at a time. If you want something bright and green in a relatively dark corner of your home, the ZZ Plant is a solid choice. Golden Pothos Epipremnum aureum Also known as the Devil’s Ivy because of how difficult it is to kill and how little light it needs to stay green, the Golden Pothos is a classic beginner houseplant. This climbing plant grows hanging trails that can reach up to 10 feet long indoors. Foliage on the Golden Pothos is often variegated with splotches of white and yellow on green. Other varieties have more exaggerated contrasts like the “Marble Queen,” whose leaves are mostly white and speckled with shades of green. Although not a true Epipremnum, the Satin Pothos has a similar look—long vines with variegated, heart-shaped leaves—and pretty much the same care. What makes them unique, however, is that they cling to walls and grow almost flat on the surface, like a leafy wallpaper coming to life. Peace Lily Spathiphyllum wallisii For a low-light plant with prominent flowers, look no further than the popular Peace Lily, with its elegant inflorescence. The actual buds of the flower grow in tight clusters on a spadix surrounded by a modified lily-white leaf bract. Its broad leaves have a tendency to collect dust, so a quick wipe down every once in a while will keep your Peace Lily looking great and help it better absorb sunlight. Aloe Aloe vera Aloe is an extremely versatile succulent that has been used since ancient times as a moisturizing topical ointment. An attractive, useful houseplant, it also happens to be super easy to maintain. For best results when potting indoors, look for a small plant with a tight rosette and plump leaves with minimal browning. It’s important to use a well-draining soil with Aloe as too much moisture leads to root rot. Shrivelling leaves will tell you when your Aloe is thirsty, while wilting ones are caused by overwatering. Heartleaf Philodendron Philodendron hederaceum The Heartleaf Philodendron is an easy-going vine that can deal with a variety of lighting conditions. Like Pothos, you can let them hang loose or train them to climb upward along a moss pole or similar support. These plants have lovely broad leaves with long, tapered tips that make them strikingly unique. The most common type of Philodendron hederaceum is a rich, consistent green, but other varieties like the Silver Stripe, with bands of creamy white, boast fascinating variegations that plant collectors love. Chinese Evergreen Aglaonema commutatum Introduced to the West in the late-nineteenth century, these beautiful foliage plants have been grown for good luck in China and Asia for centuries. But it wasn’t until the twentieth century that the number of hybrids really exploded—with 29 introduced in the ‘90s alone. Now you can find them in dozens of variegations, with some in fiery crimson or sweet shades of pink and magenta. Darker green varieties will tolerate shade, while colorful ones will need a little more light. Both are sensitive to direct sunlight, which can burn their delicate leaves. These seven low-light plants are relatively hardy and easy to care for, making them perfect for new plant parents, frequent travelers, or those who haven’t had luck with plants in the past. The main thing to remember is that with low-light plants, less is usually more—a little attention and minimal watering go a long way in supporting their growth. https://www.focus-newyork.com/articles/ten-non-toxic-houseplants-safe-for-cats-dogs monthly 0.5 2023-01-30 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/52885484-55a3-47d3-b1ef-73a7950fd1c1/Ten+Non-Toxic+Houseplants+Safe+for+Cats+%26+Dogs.jpg Articles - Ten Non-Toxic Houseplants Safe for Cats & Dogs - Green up your space while keeping your pets safe and mind at ease. There's no better way to breathe life into your home than by adding a few lush plants to your living space. And we mean that literally—many common houseplant species have been scientifically proven to purify the air, improve your mood, and boost productivity. Unfortunately, many houseplants are also toxic to animals. Casually munching on a leaf or two of a Peace Lily or Aloe Vera plant could lead to seizures, tremors, mouth irritation, or worse. Our pets can't help but swat and nibble at dangling fronds or vines, so it's up to us to ensure the plants we bring home are safe. Luckily, there are plenty of pet-friendly plants that can green up your space without posing any risk to your furry friend. Here are ten of our favorite plants that are categorized as non-toxic by the ASPCA. Areca Palm Areca Palm, or Dypsis lutescens, is a tall palm that adds a tropical feel to any room. Native to Madagascar, the grass-like plant has long, narrow fronds that your cat will probably find irresistible. Luckily, it’s totally harmless. Just be sure to keep it near a bright window and let the soil dry out slightly between waterings to keep it happy. Ponytail Palm The Ponytail Palm, AKA Beaucarnea recurvata, has long, thin leaves that sprout out from a bulb-like trunk. It’s completely non-toxic to cats and dogs, which is good news because we’d venture to guess its leaves will trigger your cat’s swatting instincts. Bright light and infrequent watering are the name of the game with this succulent, which is native to eastern Mexico. Prayer Plant Prayer Plant, AKA Maranta leuconeura, gets its name from its decorative patterned leaves which lie flat during the day, and curl up at night as if in prayer. Best of all, this non-toxic beauty won’t cause your pets any harm if played with or ingested. Spider Plant Spider Plants, or Chlorophytum comosum, are a wonderful choice for pet parents who may be new to the houseplant game. This resilient, easy to care for plant is named for its “spiderettes,” or small offshoots that dangle off of the mother plant like spiders on a web. Sound like something your cat might be into? No worries, Spider Plants are non-toxic. Bird’s Nest Fern Bird’s Nest Fern, or Asplenium nidus, has long, wavy, light green fronds that resemble banana leaves. Native to tropical regions, it’ll do best in bright indirect sunlight, though it can tolerate lower light conditions. Find it a nook near a window and don’t fret if your dog takes a liking to it—it’s harmless. Boston Fern Another attractive, pet-friendly fern is the Boston Fern, AKA Nephrolepis exaltata. Since this plant will do best in indirect light and high humidity, consider finding it a home in your bathroom. Though it’s often kept in a hanging basket, you can also keep it in a planter on the shelf or floor, as its fluffy fronds are non-toxic to animals. Calathea Orbifolia We love this beautiful variety of Calathea, which features subtle stripes on bright green, round leaves. It’s a perfect option for a bedside plant or a corner in your home that doesn’t get much direct sunlight, as it prefers partial shade and is pet-friendly. Polka Dot Plant Polka Dot Plant, AKA Hypoestes phyllostachya, is a stunning non-toxic plant with brightly spotted leaves that are often pink and green. Warm temperatures, humidity and fertilizer are key to its longevity, so keep it by an east- or south-facing window and tend to it often. Bromelaid Bromelaid, or Bromeliaceae, brings an exotic and colorful element into the home. With thick foliage and brightly colored leaves that are often mistaken for flowers, it’s a beautiful option for pet parents that requires surprisingly little effort to keep looking great. Haworthia Haworthia are popular non-toxic succulents that have fleshy green leaves dotted with small, pearl-like warts. Treat your Haworthia as you would an Aloe plant—with bright light and not too much water—but unlike with Aloe, you don’t have to worry about your cat nibbling on its leaves. As pet parents, we need to be especially cautious of what plants we bring home. The species above should pose no issue if ingested by your cat or dog, so you can enjoy all the benefits of houseplants without any stressful trips to the vet. https://www.focus-newyork.com/articles/everything-you-ever-wanted-to-know-about-epiphytes monthly 0.5 2023-01-30 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/b34a987c-089e-4ac0-aa72-7ab98715960b/Everything+You+Ever+Wanted+to+Know+About+Epiphytes.jpg Articles - Everything You Ever Wanted to Know About Epiphytes - Ah, the wonderful world of plant life up in the trees. Have you ever wondered how an air plant can survive without soil? Or marveled at the beauty of a moth orchid? Well, then you’ve begun to ponder the world of epiphytes. Derived from the Greek "epi” (upon) and “phyte" (plant), the term is used to refer to species that coexist harmoniously with other plants—while obtaining the nutrients they need from the air, dust and debris around them. There are over 30,000 species of epiphytes, each with its own unique adaptation for survival. In this article, we’ll explore how life up in the air happens, then share what you need to know when keeping an epiphyte as a houseplant. The wonderful world of plant life up in the trees Since epiphytes aren’t bound to the earth, many use their roots to cling to the surface of trees. Latching onto their chosen tree, plant, moss or debris, they’re able to absorb nutrients from rainwater, air moisture and solid debris on and around them. As rainwater runs down a tree, it picks up minerals from things like dead leaves and animal droppings and delivers them to hungry epiphytes below. Many epiphytes capture the nutrients they need using special leaves, and others with trichomes—which are basically tiny hairs that can collect beneficial particles from the surrounding air. Others rely on a symbiotic relationship with fungi or bacteria, exchanging photosynthesized sugar for nitrogen and amino acids. Epiphytes grow in temperate climates all over the globe. They’re particularly concentrated in the high canopy of tropical forests, where high humidity levels help ensure their survival. Unlike parasitic plants, they’re not usually damaging to their hosts. When cultivated as houseplants, some epiphytes can grow independently, not needing a host to latch onto at all. Six Epiphytes You Might See On Instagram —In the past few years, Tillandsia have taken the world of houseplants by storm. Better known as air plants, these bromeliads (AKA tropical plants in the pineapple family) have become super popular for how easy they are to care for and how versatile they can be. Since they don’t need to be potted, air plants can be arranged on coffee tables and nightstands, hung from the ceiling in glass terrariums, or otherwise turned into living art. —Tillandsia ionantha, commonly known as the Sky Plant, is one of the most popular species of airplants, with tons of different varieties available. The ‘Huamelula’ cultivar, for example, is one of the largest ionanthas, growing 3 to 5 inches tall and prized by collectors for its outstanding fuchsia blooms. The ‘Silver Trinket’ is another type of ionantha, bred for the metallic sheen of its leaves. —Beyond ionanthas, Spanish moss, Tillandsia juncea, and Tillandsia xerographica are other popular species of air plants. Spanish moss, in particular, is famous for being a symbol of the Southern Gothic aesthetic, hanging over moonlit bayous on the twisting branches of ancient oaks. There, its tiny gray scales plump up after it rains, giving it a richer green hue that then fades as the plant goes through its water supply. Regular mistings are key to keeping this one happy as a houseplant. —Not all epiphytes are cultivated as air plants. Some have longer roots that allow for potting, including bromeliads like Guzmania and Neoregelia—which have evolved a central cup for water collection, instead of the trichomes found on Tillandsia. Since their roots are usually minimal and mainly used to grip tree bark, this cup allows bromeliads to catch and store rainwater that’s then released slowly, as needed. —The majority of orchids are also epiphytes in the wild, growing in the understory between the ground and the canopy. Orchid species are incredibly diverse and found in almost every habitat type in the world. Many are unique to hyperlocal regions, like on certain mountain ranges or tropical islands. To survive away from the ground, many orchid species have developed thick stems called pseudobulbs to store water. When grown indoors, it’s important to let an orchid’s roots breathe like they do in the wild, while also keeping them humid with a slightly moist, airy potting mix. —While most species of ferns are terrestrial, there are some amazing epiphytic ferns that have become really popular among decorators. The Staghorn Fern is the most striking of these, often mounted on a panel of moss, where it looks like the head of a buck or a moose. If you’re looking for a woodsy addition to your home but don’t want beady eyes watching you sleep, the Staghorn Fern is the perfect alternative. Caring for Your Epiphytic Houseplants There are so many reasons to take home an epiphyte: they’re more rare than many common houseplants, can thrive where other plants might not, and don’t require soil or run the risk of hosting soil-dwelling pests. Plus, keeping them healthy is pretty simple. Because of their shady natural habitat, many epiphytes prefer bright indirect light to strong, direct sunlight. They prefer a humid environment, so if you notice yours drying out, you may want to invest in a decent humidifier. (Unfortunately, misting doesn’t increase humidity in any measurable amount, contrary to what you may read elsewhere online.) Temperature wise, most will do just fine in the common home—if you’re comfortable, your epiphyte is probably comfortable. Overwatering can be an issue with these plants, since their roots are used to being exposed to air and are susceptible to root rot in overly moist conditions. When potting epiphytes (like orchids or Guzmania), be sure to use a well-draining potting mix with lots of sand, perlite, or fine bark. For mounting, pieces of dry driftwood, bark, or peat moss will work well—just make sure that whatever substrate you choose won’t be likely to rot. Lastly, most air plants love a good weekly soak. Place yours in a bowl for 15-30 minutes, shaking off any excess moisture when done. The world of epiphytes is absolutely fascinating. After all, they're an eclectic mix of species that have evolved with amazing adaptations to survive up in the air. From mosses and ferns, to cacti and bromeliads, you’ve got plenty of options when choosing one to add to your plant family. Find an epiphyte that piques your interest, and add something strikingly unique to your plant collection. Just be ready to do some explaining the next time someone points to the living pile of moss and fronds dangling off your apartment wall. https://www.focus-newyork.com/articles/lets-talk-about-phototropism monthly 0.5 2023-01-30 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/40b75150-ea64-49f1-8a99-2d186642ce11/Let%27s+Talk+About+Phototropism++.png Articles - Let's Talk About Phototropism - If your plant is exhibiting awkward growth, it's probably a cry for sunlight. Tall, leafless growth? Pale leaves? Curved stems? At some point, every plant parent will see the effects of phototropism or etiolation: common plant problems that result from too little sunlight. In addition to water, all plants need light in order to perform photosynthesis and create the energy they need to survive. If your plant is deprived of sunlight, it will physically adapt in hopes of reaching more. Growth will get unusual when your plant is struggling, and you’re bound to notice changes in its healthy appearance as it does all in its plantly power to survive. Hopefully, you’re reading this before it’s too late. (*Siri, shuffle songs by Drake.*) In this article, we'll get into the science behind phototropism and etiolation, and check in with Plant Next Door’s horticulturist to learn how to best move forward once you notice the symptoms. Phototropism: Stretching Towards Sunlight When your plant is craving more sun, it will focus its energy on growing towards the nearest window. This is a surefire sign it's experiencing phototropism: a directional response that allows it to grow towards a source of light. To understand phototropism, you must first understand auxin: the plant hormone that influences the elongation of plant cells. Greater quantities of auxin are produced on "the darker side" of the plant, causing the cells there to grow larger than corresponding cells on "the lighter side" of the plant. This ultimately curves the plant stem tip toward the light, and elongates the shaded side more dramatically. There's a difference between plant behavior when light is lopsided vs. when it’s simply insufficient. If your plant is not getting enough light, it may be experiencing etiolation. Etiolation: Struggling For Survival When plants don’t receive enough sunlight, auxins are transported downwards from the actively growing tip, ultimately suppressing lateral buds. The auxins stimulate proton pumps in the cell wall, which increases its acidity and triggers an enzyme that ultimately weakens it. (source: https://www.gardeningknowhow.com/garden-how-to/info/what-is-etiolation.htm) This increases its chances to reach the light by focusing its energy on growing taller, but results in unsightly symptoms like unusual lengthening of stems and leaves, elongated internodes with fewer leaves, paleness, and weakened or collapsed new growth. Now that we have an idea of what’s happening inside your pale or leggy plant, let’s propose some steps forward. Lesson #1: The Right Window Exposure is Key The first and most obvious element to consider is where your plant is positioned in your home, so you can assess how much light it’s currently receiving. There are a few different ways to measure light intensity, but determining the window orientation closest to your struggling plant is a good place to start. Here’s a quick breakdown of light intensity relative to window orientation in the Northern Hemisphere: North-facing windows: Not generally your best choice, these windows have the weakest light intensity and are usually not conducive to plant growth. A shade-loving plant may do fine, but tropical plants will likely suffer from this level of sunlight. South-facing windows: Typically the brightest spots in the house, south-facing windows are perfect for sun-loving plants as they offer the strongest light intensity. East-facing windows: This exposure is good for plants that require moderate sunlight, as East windows get morning sun, when the rays are not as strong as later in the day. West-facing windows: With full afternoon and evening sun, this is your second-best choice for sun-loving plants. Not quite as intense as a southern exposure, yet usually bright enough to sustain most common houseplants. Consider moving your plant to a southern or western exposure to increase the amount of sunlight it’s getting, and keeping it as close to the sill as possible. Tip: Healthy plants will also stretch in one direction if their light only comes from a single source, making it important to rotate your plant regularly to ensure even growth. Try giving it a quarter-turn each time you water it. Lesson #2: Add Fluorescent Light When Needed Supplemental light can be a great addition for the more serious plant people out there. Even in spaces with large windows, other factors can impact whether your plants are receiving the light they really need. According to our horticulturist, the ideal lighting for smaller plants on a windowsill are T5 fluorescent lights. They have a great, broad light output while remaining fairly streamlined in appearance compared to lights in the same family. One important factor in using fluorescent bulbs is that they produce a fair amount of heat. This can be beneficial at times, but it is important to keep in mind so you can adjust your watering practices and be aware of the humidity levels—they might dry out faster than usual. Full spectrum LED lights are another option. They run much cooler and can be great for individual specimens or smaller areas, but are considerably more expensive. Lesson #3: You Can’t Save Them All With succulents and cacti, unusual growth may be fatal. When plant parents keep traditional cacti and rosette succulents like echeveria in insufficient light, they often start to stretch and form peaks. Unfortunately, this is not reversible in the same way that a tropical foliage plant may grow out of its weak growth when provided the light it requires. In many cases, plants can die from etiolation, so it’s important to prevent it from occurring in the first place. Use our Green Guide to determine the best window exposure for your plant baby as soon as you bring it home, and make sure you add an artificial light source or change its environment as soon as you notice any negative symptoms. If your plant has experienced abnormal growth, prune it back, upgrade its conditions, and wait — in time, you might have a healthier plant. https://www.focus-newyork.com/articles/seven-go-to-florists-for-same-day-nyc-delivery monthly 0.5 2023-01-30 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/d01421a3-7e1c-465b-bbed-69cbb3edeab8/Seven+Go-To+Florists+for+Same-Day+NYC+Delivery.jpg Articles - Seven Go-To Florists for Same-Day NYC Delivery - Not all heroes wear capes. Some wear canvas smocks and can get you a stunning flower arrangement — fast. You check your phone. Just another Tuesday. Until... wait... it can’t be... Your heart sinks, as you realize today is *insert significant occasion you should not have forgotten here*—and you’ve got no reservation, gift, or flowers to show for it. Or, maybe you awoke with a burning desire for fresh-cut Calla Lilies on your dining table. Either way, luckily, you live in New York City, and there are plenty of floral designers who can create and deliver a stunning arrangement in just a few hours. Here are our favorite florists who offer same-day flower delivery to the five boroughs. Julia Testa A thriving female-founded business with locations in Soho and Bed Stuy, Julia Testa offers a wide variety of arrangements: from traditionally romantic to minimal and modern. Whether you’re looking for a classic rose and peony bouquet or a chic rectangular centerpiece with groupings of Calla Lily, Cymbidium Orchids, and Tulips, her team can make it happen ASAP. Julia Testa, 347-573-1728 Ode a la Rose Known as the “florist with a French touch,” Ode a la Rose offers same-day delivery of classic, romantic arrangements to NYC and Chicago. A couple of standouts include Amelia: a dreamy winter arrangement of cream Mondial roses, Lisianthus, Daisy Astors, and Eucalyptus; and Grand Amour: up to 100 stems of red roses arranged *just so*. Ode a la Rose, 646-660-5281 Stems Brooklyn We love this Bushwick-based floral studio for their commitment to sustainable practices. With hand-tied bouquets, mason jars, and brass arrangements of seasonal flowers that are locally sourced whenever possible, they’re both an eco- and Instagram-friendly choice. Stems Brooklyn, 347-627-2724 Brooklyn Blooms Brooklyn Blooms has an entire collection of arrangements inspired by different areas of Bed Stuy, like The Bedford: lush and tropical with shades of coral, bright yellow, and baby blue; and The Chauncey: an offbeat arrangement curated with men in mind. Though specific blooms change with the seasons, you can feel confident in their ability to swap out flowers while maintaining the advertised bouquet’s overall vibe and aesthetic. Brooklyn Blooms, 347-378-2114 PlantShed This plant-and-coffee shop also offers same-day NYC delivery of modern, seasonal arrangements. Incorporating unique blooms like Brown cymbidium orchids and filling out bouquets with Magnolia leaves or Brunia rather than your average Baby’s Breath, they’re a reliable choice for those S.O.s with a particularly discerning eye. PlantShed, 212-662-4400 The Avenue J Florist A family-owned business that’s been doing their thing for over 85 years, The Avenue J Florist is a reliable choice for traditional bouquets and arrangements delivered today. We’re partial to their more unusual offerings, like Succulent Dreams: with rustic-colored florals accompanied by eucalyptus and succulents, and Red Rubies: a cheery arrangement of lush red roses and dried flowers in pale blues and sandy beige. The Avenue J Florist, 718-377-2002 Midtown Florist Plot twist: Midtown Florist is actually located on Atlantic Ave, where they’ve been providing our fine city with beautiful arrangements since 1965. In addition to a vast assortment of roses and traditional bouquets, they’ve also got unusual arrangements of exotic blooms, like Paradise Flight: featuring Dendrobium Orchids playfully arranged with Pincushion Protea. Midtown Florist, 718-237-1500 P.S. Don't forget the card. https://www.focus-newyork.com/articles/stop-trying-to-keep-elephant-ear-as-a-houseplant monthly 0.5 2023-01-30 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/f93c3ffb-2a52-4ce3-b858-99d61d05ea3a/Stop+Trying+to+Keep+Elephant+Ear+as+a+Houseplant.jpg Articles - Stop Trying to Keep Elephant Ear as a Houseplant - Horticulturist extends this one humble plea. But, if you’re going to do it... With those large, heart-shaped, wonderfully dramatic leaves, it’s no wonder why so many people try bringing Colocasia into their living space. Keyword? Try. A family of towering tropical perennial plants native to Southeast Asia, Colocasia, or Elephant Ear, can be grown outdoors in warm, humid regions with great success. Indoors, it tends to face more issues, as plant parents can't replicate (or even get close) to its favored conditions. Let’s get one thing straight: horticulturist Timothy Heslop does not condone keeping Colocasia as a houseplant. But, should you have already taken the plunge — or if you’re feeling rebellious — here’s some background on your tropical beauty, and advice for keeping it as happy/alive as possible. Question: Can you elaborate on why Elephant Ear isn’t what we might call an “ideal houseplant”? Timothy Heslop: Colocasias are most often used outdoors as focal points in container gardens or in the ground to add a bold texture to the garden in the warmer months. They thrive in the warm, humid weather and bright natural light of summer and can quickly decline when brought indoors. The biggest factor in keeping these plants healthy indoors is maintaining the high light and humidity they thrive on. In most scenarios, bringing your colocasia into a typical home can lead toleaf dieback, weak new growth, and several pest problems (most notably spider mites). Q: Why are these plants prone to more problems than other tropical natives? TH: Colocasias are particularly susceptible because of their most beautiful feature: their gloriously big leaves. Colocasia leaves are thin and their petioles (leaf stem) are very soft and fleshy in nature, making them particularly weak when not grown in ideal circumstances. Q: Got it. For those who might have already taken the plunge, can you share your recommendations for growing Colocasia indoors? TH: First, watering this plant will change dramatically indoors. When grown outside, Colocasias love moisture and can even thrive in completely saturated soil (some species grow as semi-aquatic plants). Indoors, however, their fleshy stems and roots will quickly rot in saturated soil. They actually prefer to stay on the dryer side, allowing the soil to dry several inches down from the top before watering again. The best practice for these guys is to water lightly and regularly. The main factor in this dramatic change is light. When the Colocasia is in bright, uninterrupted light, it is constantly transpiring (sweating, essentially), expelling the moisture it soaks up from the soil as water vapor. When we bring the plant indoors and reduce that light level, those thick absorbent roots are stuck holding onto water they would normally send upward to support their sun-drenched leaves. As a result, they become susceptible to fungi and bacteria in the soil. For this reason, it is also important to not fertilize your colocasia as heavily as you would outdoors. Encouraging lots of growth indoors can lead to long, spindly stems with weak leaves and you’ll lose that great Colocasia character. You can expect your oldest leaves to discolor and turn yellow or brown over time, but this is just the plant shedding leaves that were meant for its old environment. As long as your newest leaves are a healthy green, you should be good, and these older leaves can be cut off as they decline. Q: What about keeping Colocasia as an outdoor plant? How should one approach caring for it in the winter? TH: If you are able to grow your Colocasia outdoors in the warm months (when night temperatures are above 55F) then a good alternative is storage. Most of these plants are grown from large tubers called corms, which can be allowed to go dormant and stored during the dry or winter months. The best way to store a Colocasia is to start sooner than one might think. Stop fertilizing these plants mid to late summerto help signal the end of the growing season and slow growth. When the night temperatures start to fall below 55 degrees, this is the best time to dig up your plant and prepare it for storage. A little cool weather at the end of the growing season is beneficial in telling the plant it's time to stop growing, and most Colocasias can even survive a light frost, but it’s best not to push its limits. After you have dug up your Colocasia, you want to cut all of the leaves off, leaving four to six inches of stemleft at the base of the plant. You can leave the roots intact and place in a pot to be stored in a cool, dark space, or wash the soil off the plant entirely and allow it to dry completely, leaving just the corm. I would recommend leaving the root ball intact over the winter and allowing the soil to dry almost completely, watering lightly once every four to six weeks. When allowed to go completely dormant, drying down to the corm, these plants take quite a while to get started again in the spring. When storing, expect to have a little growth occur, small new leaves stretching up from the center. It is best to cut these leaves off as they come out to help keep the plant’s energy reserves in the corm, ready for next season. Q: Are there other plants you’d suggest for someone who loves the look of a Colocasia? TH: Unfortunately, there is no houseplant that can provide a comparable look to the Colocasia, but some bold-leafed alternatives are Monstera, Anthurium, Birds of Paradise, as well as some large Philodendrons and Alocasia. https://www.focus-newyork.com/articles/15-plant-obsessed-instagrams-you-should-be-following monthly 0.5 2023-01-30 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/4b4270ba-f320-4900-97c4-edf6910829b9/15+Plant-Obsessed+Instagrams+You+Should+Be+Following.png Articles - 15 Plant-Obsessed Instagrams You Should Be Following - If doom-scrolling is getting you down, maybe it’s time to green up your feed. From beautiful photos of rare blooms to leaf-saving horticultural tips, there’s something out there for every plant enthusiast on Instagram. Take it from us: falling down the scroll-rabbithole can actually be rewarding when you’ve got plenty of interesting flowers, plant artists and urban jungle inspiration on your feed. As the amount of amazing plant Instagrams on our Following tab grows, we’ve actually found that nothing beats a deep dive into the plant kingdom when you least expect it. So if you’re looking for new plant accounts worth a follow, here are our favorite Instagrammers sharing the plant love. @satie_san Satoshi Kawamoto is a menswear enthusiast and plant artist who owns one of our favorite plant shops in NYC. It's called Green Fingers, and it's a curated shop that features macrame-hung baskets of String of Pearls in the front, and embroidered vintage army jackets in the back. His Instagram takes his plant and clothing obsession to the next level, with self-portraits in his favorite menswear brands with flowers and leaves as accessories, and time-lapses of him installing stunning floral installations in Italy. @hiltoncarter Plant and interior stylist Hilton Carter is the author of three books on plant styling, each showcasing stunning interiors filled with a wide variety of plants. His forthcoming book, Wild Creations, focuses on both DIY projects and plant care. Carter is an incredible photographer, and he’s always searching for the coolest indoor jungles to shoot. We love getting new decorating ideas from his posts; they’ve really transformed how we think about arranging plants in our homes. @mrflowerfantastic Mr. Flower Fantastic is a street artist who just happens to work with flowers. He creates huge floral sculptures with Jordans, arranges bouquets of emojis, and even sells clear resin planters of classic sneakers on his site. His feed’s slick minimalist posts bridge the worlds of streetwear, contemporary art and floral design. @still_______ Amsterdam-based photographer Janneke Luursema’s feed is a great place for some quiet reflection. Her serene photos capture fragile-looking plants and twigs delicately arranged with somber backgrounds. Dusky colors emphasize the play of natural light and deep shadows in the scene, reminding us of Renaissance still-lifes and Dutch flower paintings. Simple, austere beauty is what you should expect from this botanical Instagrammer. @blackmenwithgardens Originally founded by Jasmine Jefferson of @blackgirlswithgardens, @blackmenwithgardens was created with the goal of showcasing Black gardeners and making the community more visible on Plantstagram. Their mission is to offer a platform for plant-loving Black creators to reach a large following and find newopportunities for collaboration. If you care about representation in the plant world, these accounts should be on your radar. @houseplantjournal House Plant Journal is a social media project and blog dedicated to teaching people the basics of responsibleplant parenthood. Approaching care from an engineering perspective, Darryl Cheng gives super practical advice based on a solid understanding of how plants work, rather than the generic and often contradictory rules you might get from other sources. Followhis page and you’ll be empowered to take your plant care game to the next level. @orchiddynasty Orchid Dynasty is a plant purveyor specializing in orchids, exotic plants, and modern floral arrangements. If you’re looking for rare species of orchids, this is the feed for you. On their Instagram, you can see what they’re currently growing and read up on care tips for your own extraordinary specimens. Check them out if you want to expand your vision of what an orchid can look like—their collection is insane, and their knowledge unparalleled. @zqqyjml Do you ever find yourself daydreaming about beautiful palms? Or thinking about how strange some flowers can look? Then Zaki Jamil, aka “the Palm Dude,” has just what you need. This Singaporean photographer takes stunning photos of the huge variety of palm species native to Southeast Asia. He also likes to do extreme close-ups that focus on the small details that even plant lovers tend to ignore, putting saturated color and elegant linework on display against a stark black backdrop. For a quick trip to the tropics, make your way to his feed. @azumamakoto Makoto Azuma is a Japanese contemporary artist and botanical designer who first rose to prominence when he opened the haute couture flower shop Jardin des Fleurs in Tokyo’s iconic Ginza district in 2002. Since then, he has collaborated with dozens of artists and designers on everything from traveling exhibitions and public installations, to lookbooks and runway shows. On Instagram, he shares photos from old and upcoming projects and gives some insight into his creative process. This man is on the cutting edge of floral design—follow him to see where the future could be heading. @homesteadbrooklyn Summer Rayne Oakes is a prolific YouTuber whose series, “Plant One on Me,” focuses on providing easy-to-follow plant care instructions for literally hundreds of popular houseplants. It’s a super helpful resource, especially if you’re dealing with plants that are less common or tricky to grow. Her Instagram is a little more casual and sort of like a personal blog, but her pictures are consistently great and remind us ofthe everyday beauty of living with plants. @flowerschoolny Ever consider taking a floral design class? Flower School is always posting about their in-person and online workshops, along with the stunning arrangements that come out of the studio. If you’reconsidering taking your flower passion to the next level, give them a follow to stay in the loop and get inspired. Even if you’re not, it’s a solid resource to learn about big players in the New York floral community. @plantkween This self-proclaimed Brooklyn-based Black queer femme kween is all about spreading the positivity and plant knowledge. When he’s not sharing reels of himself repotting “Ms. Monstera pinnatipartita” set to soothing Stevie Wonder tracks, he’s getting into his highly relatable plant-shopping-at-the-bodega adventures—and doing it all with a grin from ear to ear. We can’t help but smile (and learn a ton) when this one pops up on our feed. @renkofloral This floral designer creates between Los Angeles and Honolulu, and we love the variety of tropical blooms she spins into arrangements that always err on the wild side. For those interested in rare west coast blossoms or the art of untamed floral event design, Renko is a must-follow. @urbanjungleblog Urban Jungle Bloggers is a community of plant-obsessed bloggers who have been sharing their styling tips, DIY projects, and plant care advice since 2013. Since then, two books on living with plants have come out of the project. Their Instagram is a curated feed of amazing interiors from around the world submitted by the Urban Jungle Bloggers community. It’s a great source of inspiration that shows us how creative plants really allow us to be. One scroll down the feed, and you’ll be heading to your nearest plant store to stock up on Pothos. @plant_next_door We’ll just leave this right here... These are just a few of the many plant-obsessed Instagrammers we’re into right now. If you take the time to curate your feed, social media can be an amazing way to sneak in some plant education or just a bit more beauty into your everyday. https://www.focus-newyork.com/articles/so-youve-got-a-fruit-fly-problem monthly 0.5 2023-01-30 https://www.focus-newyork.com/articles/brewing-perfect-cup-of-coffee-with-chemex monthly 0.5 2023-01-30 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1674227923528-VLCZZZ6VEIX7UFUOPX8E/unsplash-image-nh32V0IQ-VA.jpg Articles - A Guide to the Pour Over Method: Brewing the Perfect Cup of Coffee with a Chemex Starting my day off with a delicious cup of coffee is essential. But, let's be real, not all coffee is created equal. That's why I've fallen in love with the pour over method, specifically using a Chemex. The pour over method is all about control and precision. By manually pouring hot water over freshly ground coffee beans, you have the ability to adjust the strength and flavor to your liking. Plus, the Chemex is a sleek and stylish way to brew your coffee, making it the perfect addition to any kitchen. So, how do you brew the perfect cup of coffee using a Chemex? It's actually pretty simple: 1. Start by heating water to around 205°F (96°C). 2. Insert the Chemex filter into the Chemex, making sure the folded side is against the spout. 3. Rinse the filter with hot water to remove any paper taste and to preheat the Chemex. Discard the rinse water. 4. Grind your coffee beans to a medium-coarse grind. 5. Place the ground coffee in the filter. 6. Slowly pour a small amount of water over the grounds, just enough to wet them. This is called the "bloom," and it allows the coffee to release trapped gasses, which will improve the flavor. Wait 30 seconds. 7. Slowly pour the remaining water in a circular motion, making sure all the grounds are saturated. 8. Allow the coffee to brew for 4-5 minutes, or until all the water has dripped through the filter. 9. Carefully remove the filter and discard the grounds. 10. Pour the coffee into your mug and enjoy! https://www.focus-newyork.com/articles/comparison-sustainable-fair-trade-coffee-standards monthly 0.5 2023-01-30 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1674227162659-3PIOPDKO6JVUAJOK1QEX/unsplash-image-9rmnzkmydSY.jpg Articles - Understanding the Distinction: A Comparison of Sustainable and Fair Trade Coffee Standards Sustainable and fair trade coffee are becoming increasingly popular among millennials as we become more conscious of the impact our daily choices have on the environment and the people who produce the products we consume. Sustainable coffee is grown using methods that protect the environment, such as reducing the use of chemicals and conserving water. This not only helps to preserve the natural resources used in the production of coffee, but it also benefits the farmers and their communities by providing a healthier and safer working environment. Fair trade coffee, on the other hand, is produced by farmers who are paid a fair price for their beans. This ensures that they are able to make a living wage and invest in their communities. Many fair trade coffee farmers also receive additional benefits, such as access to education and healthcare. When you choose to purchase sustainable and fair trade coffee, you are not only supporting farmers and their communities, but you are also helping to protect the environment. It's a win-win for everyone involved. But how do you know if the coffee you're buying is truly sustainable and fair trade? Look for certifications on the packaging, such as the Fair Trade Certified or Rainforest Alliance Certified seal. These certifications indicate that the coffee has been independently verified to meet specific environmental and social standards. So next time you're at the coffee shop or grocery store, consider reaching for a sustainable and fair trade option. Not only will you be supporting farmers and their communities, but you'll also be making a conscious choice to protect our planet. https://www.focus-newyork.com/articles/plant-propagation monthly 0.5 2023-01-30 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1674071564949-SCYCL3Q4UKM3XDXCDNBM/unsplash-image-rYD43LAD--s.jpg Articles - Plant Propagation: Techniques, Tips and Tricks for Growing Your Own Plants Hey plant family, have you ever wanted to expand your collection or share your beloved plants with friends? One of the best ways to do that is through plant propagation. Propagation is the process of creating new plants from existing ones. It's a great way to save money, and it's also an eco-friendly way to add new plants to your collection. Plus, it's so satisfying to watch a little cutting grow into a mature plant. Here are a few of the best plant propagation methods that you can try at home: Stem Cuttings - This is probably the most common method of propagation. Simply cut a stem from the parent plant and remove the leaves from the bottom half. Stick the cutting in a pot of soil or water and wait for roots to develop. Leaf Cuttings - Some plants, like succulents, can be propagated through leaf cuttings. All you have to do is remove a leaf from the parent plant and stick it in soil or water. The leaf will eventually produce roots and new plants will grow from the base. Division - This method is best for plants that have multiple stems or for those that have outgrown their current pot. Simply divide the plant into smaller sections and plant them in separate pots. Air Layering - This method is perfect for plants that are too large to propagate through stem cuttings. Air layering involves wounding a stem and covering it with a mixture of soil and rooting hormone. Once roots have formed, the stem can be cut from the parent plant and planted in a pot. https://www.focus-newyork.com/articles/b2b-plant-services-creating-sustainable-office-enviornment monthly 0.5 2023-01-30 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1673539951195-ZPVRDYWREOQQZNUEKJBA/unsplash-image-idQ9x2n_AMk.jpg Articles - The Role of B2B Plant Services in Creating a Sustainable and Attractive Office Environment Although I struggle with it myself, I can attest to the fact that our generation values a healthy and sustainable work-life balance. We want to be in an environment that not only helps us be productive, but also makes us feel good and happy. That's why I believe that B2B plant services for offices and commercial spaces should be a no-brainer for any company looking to attract and retain top talent. In today's fast-paced and highly competitive business environment, it's crucial that companies create a work environment that promotes well-being, creativity and productivity. Studies have shown that incorporating plants in the office can significantly improve air quality, reduce stress and increase creativity. They also have been proven to help increase productivity and improve overall employee satisfaction and satisfaction with their work environment. B2B plant services provide a turn-key solution to bringing the benefits of plants to any office or commercial space. From the initial consultation to plant selection, design and installation, these companies will work with you to create the perfect indoor landscape for your space. They'll also take care of all the maintenance, ensuring that your plants stay healthy and vibrant. Additionally, B2B plant services offer flexible leasing options which makes it easy to enjoy the benefits of plants without committing to the long-term investment. This allows businesses to test out the impact of plants on their employees and can also be a budget-friendly option. But it's not just about the aesthetic appeal of plants - they also have a tangible impact on the environment. Plants help to reduce carbon dioxide levels and increase humidity, making for a more comfortable and healthier work environment. This is especially important for companies that are committed to sustainability and want to reduce their environmental footprint. https://www.focus-newyork.com/articles/choosing-right-soil-for-houseplants monthly 0.5 2023-01-30 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/9ab07369-9e9e-47da-a0f2-f9c7ba68a839/pexels-photomix-company-1002703.jpg Articles - The Importance of Choosing the Right Soil for Your Houseplants: Drainage, Nutrients, Aeration, pH Level and Potting Soil Composition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.focus-newyork.com/articles/tips-for-urban-gardening monthly 0.5 2023-01-30 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/111907d0-5671-4b83-9d4a-da6f0ce60d1a/pexels-karolina-grabowska-4750370.jpg Articles - Small Spaces: A few tips for Urban Gardening - Make it stand out Whatever it is, the way you tell your story online can make all the 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https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/84ca4fe8-9179-4a04-8b5c-bb5af6b98cfa/Satin+Pothos.png Green Guide - Satin Pothos - Origin: Southeast Asia The Satin Pothos (Scindapsus pictus) is a beautiful trailing plant known for its velvety, heart-shaped leaves adorned with silvery variegation. Despite its name, it’s not a true pothos but shares similar easy-care qualities, making it a perfect choice for beginners and houseplant lovers alike. Common Issues Yellowing leaves: Often caused by overwatering. Ensure the soil dries out slightly before watering to prevent root rot. Curling leaves: A sign of underwatering or low humidity. Check soil moisture and mist the plant or increase humidity if needed. Leggy growth: If stems become long and sparse, the plant isn’t getting enough light. Move it to a brighter location with indirect light. Pests: Mealybugs and spider mites can occasionally appear. Treat infestations with neem oil or insecticidal soap. https://www.focus-newyork.com/green-guide/saguaro-cactus monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/4253608f-9b9a-452a-845d-c57933fa68b6/Saguaro+Cactus Green Guide - Saguaro Cactus (Carnegiea gigantea) - Origin: Sonoran Desert, Southwestern United States & Northern Mexico The Saguaro Cactus (Carnegiea gigantea) is an iconic desert plant known for its towering presence and slow-growing nature. With proper care, it can thrive indoors as a unique houseplant, though in its natural habitat, it can grow up to 40 feet tall and live for over 150 years. Common Issues Overwatering: The most common problem for saguaros. Signs include yellowing, mushy stems, or root rot. Always let the soil dry completely before watering. Sunburn: If moved suddenly into direct sun, the skin may develop brown or white patches. Gradually acclimate your cactus to intense sunlight. Wrinkling or Shrinking: A sign of underwatering. If the cactus appears deflated, give it a deep watering and allow excess water to drain completely. Pest infestations: Mealybugs and scale can occasionally appear. Treat with a cotton swab dipped in rubbing alcohol or neem oil. https://www.focus-newyork.com/green-guide/olivetree monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/2a56044e-8652-4c7d-b935-253fb3555b76/Olive+Tree Green Guide - Olive Tree - Origin: Mediterranean, North Africa, and parts of Asia The Olive Tree (Olea europaea) is an elegant, slow-growing plant that brings a touch of the Mediterranean to any home or garden. Known for its silvery-green foliage and ability to thrive in dry conditions, it’s a great choice for those who love low-maintenance, sun-loving plants. With the right care, an indoor or outdoor olive tree can live for decades. Common Issues Yellowing leaves: Often caused by overwatering or poor drainage. Ensure the soil dries out between waterings and use a well-draining mix. Leaf drop: Can occur due to sudden temperature changes, low light, or underwatering. Keep your tree in a stable, warm environment with consistent care. Slow or stunted growth: Usually due to insufficient sunlight. Move the tree to a bright, sunny location with at least 6 hours of direct light daily. Pests: Aphids and scale insects can sometimes infest olive trees. Treat with neem oil or insecticidal soap if needed. https://www.focus-newyork.com/green-guide/whale-fin-snake-plant monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/5e5ac25c-f693-49fe-97d4-5ed06e46686d/Whale+Fin+Snake+Plant Green Guide - Whale Fin Snake Plant - Origin: West Africa The Sansevieria masoniana, also known as the Whale Fin Snake Plant, is a striking houseplant with large, paddle-shaped leaves that resemble a whale's fin. This hardy, low-maintenance plant is perfect for beginners and seasoned plant enthusiasts alike, thanks to its ability to thrive with minimal care. Common Issues Overwatering: Yellowing or mushy leaves are signs of root rot caused by too much water. Ensure the soil dries out between waterings and use a well-draining mix. Low light stress: Slow growth and dull leaf coloration occur when the plant doesn't receive enough light. Move it to a brighter spot with indirect sunlight. Pests: Spider mites and mealybugs can occasionally infest the plant. Treat with neem oil or insecticidal soap at the first sign of trouble. https://www.focus-newyork.com/green-guide/raven-zz-plant-la6l9 monthly 0.5 2025-01-10 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/ab21283a-a55b-4567-b8cd-87aac932176f/The+Jade+Plant Green Guide - The Jade Plant - Origin: South Africa The Jade Plant (Crassula ovata), also known as the Money Plant or Lucky Plant, is a popular succulent prized for its thick, fleshy leaves and reputation for bringing good fortune. It’s an excellent indoor plant that thrives with minimal care when its basic needs are met. Common Issues Yellow leaves: Often caused by overwatering or poor drainage. Allow the soil to dry out completely before watering again. Root rot: A result of soggy soil. Use a well-draining potting mix and ensure the pot has drainage holes. Mealybugs: Small, white, cotton-like pests that can infest leaves and stems. Remove them with a cotton swab dipped in rubbing alcohol or soapy water. Wrinkled or shriveled leaves: A sign of underwatering. Water the plant thoroughly and allow excess water to drain. https://www.focus-newyork.com/green-guide/raven-zz-plant monthly 0.5 2025-01-10 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/9b6f5a1a-1061-4651-8808-c3ca713387af/Raven+ZZ+Plant Green Guide - Raven ZZ Plant - Origin: Eastern Africa The Raven ZZ Plant (Zamioculcas zamiifolia 'Raven') is a striking and low-maintenance houseplant known for its deep black foliage. Its dramatic appearance and hardy nature make it a popular choice for beginners and seasoned plant enthusiasts alike. Common Issues Yellow leaves: Often caused by overwatering or insufficient light. Allow the soil to dry out and move the plant to a spot with bright, indirect light. Mushy stems: A sign of root rot, typically from overwatering. Trim affected roots and stems, repot in fresh, well-draining soil, and water sparingly. Leggy growth: Indicates low light. Move your plant to a brighter location to encourage compact, healthy growth. Pests: Watch for spider mites, mealybugs, and scale. Treat infestations promptly with insecticidal soap or neem oil. https://www.focus-newyork.com/green-guide/anthurium-clarinervium monthly 0.5 2025-01-10 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/0ead9a5e-723f-42ff-aa50-694ce2e6bfb7/anthurium-clarinervium.png Green Guide - Anthurium clarinervium - Origin: Mexico The Anthurium clarinervium, known for its large, heart-shaped leaves with striking white veins, is a stunning tropical houseplant that adds elegance to any collection. While it requires consistent care, its beauty makes the effort worthwhile. Common Issues Brown leaf tips: Typically caused by low humidity. Increase humidity levels using a humidifier or pebble tray. Yellow leaves: Can indicate overwatering, poor drainage, or a pot that is too large. Check the soil and adjust watering as needed. Curling leaves: Often a sign of inconsistent watering, low humidity, or temperature stress. Maintain stable conditions and proper care. Root rot: Results from overwatering or compacted soil. Repot in a well-draining mix and reduce watering frequency. https://www.focus-newyork.com/green-guide/alocasia-black-velvet monthly 0.5 2025-01-10 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1f7d5154-8a40-418c-94bc-a93e2ea12a92/Alocasia+Black+Velvet.jpg Green Guide - Alocasia Black Velvet - Origin: Southeast Asia The Alocasia Black Velvet (Alocasia reginula) is a compact, jewel-like houseplant with velvety dark green leaves and striking silver veins. Perfect for small spaces, it makes a dramatic addition to any indoor collection. Common Issues Curling Leaves: Caused by too much sunlight or underwatering. Move to a shaded spot and adjust the watering schedule. Yellowing Leaves: Often a sign of overwatering or poor drainage. Check the soil and reduce watering. Brown Tips: Indicate low humidity or over-fertilizing. Increase humidity and adjust fertilizer use. https://www.focus-newyork.com/green-guide/birdofparadise-9dppp monthly 0.5 2025-01-10 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/a04b905c-81b4-4f4d-b657-8ef0785daa53/monstera.png Green Guide - Monstera Thai Constellation - Origin: Southeast Asia The Thai Constellation Monstera is a sought-after houseplant with stunning cream and green variegated leaves, making it a centerpiece for any plant collection. While it requires a bit more care than its non-variegated cousins, it’s worth the effort for its unique beauty. Common Issues Brown or crispy edges: Caused by inconsistent watering or low humidity. Ensure consistent moisture and increase humidity. Yellow leaves: Often a sign of overwatering or poor drainage. Check the soil and adjust your watering schedule. Leggy growth: Insufficient light may cause the plant to stretch toward the light. Move it to a brighter spot. Fungal spots: Avoid wetting the leaves and ensure proper air circulation. If issues persist, prune affected areas and treat with neem oil. https://www.focus-newyork.com/green-guide/birdofparadise monthly 0.5 2024-12-19 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1734079488047-MC18W1GYRMCFDDI9NSMP/Wythe-40-2970.040-WH_Bird-of-Paradise-14.png Green Guide - Bird of Paradise - Bird of Paradise (Strelitzia reginae) Origin: South Africa The Bird of Paradise is a stunning tropical plant that’s as iconic as its name suggests. Known for its dramatic, bird-like flowers and large, banana-shaped leaves, it’s a favorite for adding bold, architectural interest to indoor or outdoor spaces. While it thrives in warm climates, with the right care, it can also be a beautiful houseplant. Common Issues Yellowing Leaves: This can result from overwatering or poor drainage. Ensure the plant is in well-draining soil and let the top few inches dry out before watering again. Curling Leaves: Often caused by underwatering or low humidity. Water thoroughly and consider misting or using a humidifier. Brown Edges: Indicate insufficient humidity or too much direct sunlight. Adjust the light exposure or increase humidity around the plant. Lack of Flowers: The Bird of Paradise needs consistent bright light and proper care to bloom. Be patient—flowers may take several years to appear if grown indoors. https://www.focus-newyork.com/green-guide/orchid monthly 0.5 2024-12-13 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1703264277307-GTJEHV1F9KP5U985BG2E/orchid.jpeg Green Guide - Orchid - Phalaenopsis orchid Phalaenopsis orchids, commonly known as Moth Orchids, are renowned for their stunning blooms and graceful appearance. To ensure the health and longevity of your Orchid, it's crucial to understand its specific care requirements, common issues, and how to provide it with optimal care. Common Issues Yellow Leaves: This can indicate overwatering, underwatering, or exposure to direct sunlight. Adjust your watering habits and light conditions accordingly. Root Rot: Ensure the potting medium is well-draining, and avoid overwatering to prevent root rot. No Blooms: Lack of flowering may be due to insufficient light or a dormant period. Provide adequate light and allow for a rest period after the blooming season. https://www.focus-newyork.com/green-guide/poinsettia monthly 0.5 2023-12-22 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1703264134367-LP3IWGWSIAWWY725INDY/DSC02637.jpg Green Guide - Poinsettia - Euphorbia pulcherrima The Poinsettia (Euphorbia pulcherrima) is a festive and popular holiday plant known for its vibrant bracts that come in various colors. To ensure the longevity and health of your Poinsettia during the holiday season and beyond, it's important to understand its specific care requirements, common issues, and how to provide it with the best possible care. Common Issues Leaf Drop: This can occur if the plant is exposed to drafts, sudden temperature changes, or if the soil becomes too dry. Maintain consistent conditions. Wilting: Overwatering or underwatering can lead to wilting. Adjust your watering practices accordingly. Bract Color Loss: Poinsettias require long periods of darkness (around 12-14 hours) for several weeks to initiate blooming. Ensure they are not exposed to artificial light during the dark period. https://www.focus-newyork.com/green-guide/peace-lily monthly 0.5 2023-12-22 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/ded6930a-5a41-4af0-9add-c7b070d64d1a/Peace+Lily.png Green Guide - Peace Lily - Spathiphyllum Origin: Colombia and Venezuela The Peace Lily, scientifically known as Spathiphyllum, is a popular and graceful indoor plant cherished for its elegant white blooms and air-purifying qualities. With its lush green foliage and distinctive spathes, the Peace Lily is an excellent choice for homes and offices alike. To ensure the well-being of your Peace Lily, it's essential to understand its specific care requirements, common issues, and how to provide it with attentive care. Common Issues Brown Tips: This can result from dry air or water with a high mineral content. Increase humidity and use distilled or filtered water. Yellow Leaves: Overwatering or poor drainage can lead to yellowing. Adjust watering practices and ensure proper drainage. Root Rot: Avoid waterlogging the soil, as excessive moisture can lead to root rot. Ensure proper drainage. https://www.focus-newyork.com/green-guide/white-tiger-monstera monthly 0.5 2023-10-13 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/801c96e5-1947-4bbd-853b-8e7235ceb186/Monstera+White+Tiger.png Green Guide - White Tiger Monstera - Monstera Deliciosa Origin: South America The Monstera White Tiger, a captivating variation of the Monstera deliciosa, is characterized by its distinctive white variegation on lush green leaves, making it a sought-after choice among plant enthusiasts. To ensure the optimal health and vitality of your Monstera White Tiger, it's crucial to understand its specific care requirements, potential issues, and how to provide it with attentive care. Common Issues Yellow Leaves: This may indicate overwatering, underwatering, or inadequate light. Adjust watering and lighting conditions accordingly. Brown Leaf Tips: This can result from low humidity. Increase humidity, especially in dry indoor environments. Pests: Keep an eye out for common pests like spider mites or mealybugs. Treat any infestations promptly with insecticidal soap. https://www.focus-newyork.com/green-guide/black-zeylanica monthly 0.5 2023-10-13 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/d845a33b-08db-4d0c-912e-de202fa81274/Black+Zeylanica.png Green Guide - Black Zeylanica - Sansevieria Zeylanica Origin: South East Asia The Black Zeylanica Snake Plant, scientifically known as Sansevieria zeylanica 'Black', is a striking indoor plant admired for its unique dark green foliage and air-purifying qualities. With its bold appearance and low-maintenance characteristics, the Black Zeylanica Snake Plant is a popular choice among plant enthusiasts. Common Issues Yellowing leaves: Overwatering or inadequate light can cause yellowing leaves. Adjust your watering habits and provide sufficient light. Root Rot: Ensure proper drainage to prevent waterlogged soil, which can lead to root rot. https://www.focus-newyork.com/green-guide/sayuri-snake-plant monthly 0.5 2023-09-25 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/c78bee42-1847-43ab-a6e1-1a14c8ddfd29/Sayuri+Snake+Plant.png Green Guide - Sayuri Snake Plant - Sansevieria Sayuri Origin: West Africa The Sayuri Snake Plant, also known as Sansevieria 'Sayuri', is a captivating indoor plant admired for its elegant, upright growth and air-purifying qualities. With its unique foliage and low-maintenance nature, the Sayuri Snake Plant is a favorite choice for both beginners and experienced plant enthusiasts. Common Issues Yellowing leaves: Overwatering or insufficient light can cause yellowing leaves. Adjust your watering routine and provide adequate light. Rotting Roots: Ensure proper drainage to prevent waterlogged soil, which can lead to root rot. Pests: While snake plants are relatively pest-resistant, occasionally check for mealybugs or spider mites. https://www.focus-newyork.com/green-guide/mass-cane monthly 0.5 2023-09-25 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/6d660ab5-2df7-4fc6-9155-8ff8d7c77459/Mass+Cane+432.png Green Guide - Mass Cane 432 - Dracaena Massangeana Origin: Africa The Dracaena Mass Cane, also known as Dracaena Fragrans, is a popular indoor plant prized for its attractive appearance and ease of care. With its distinctive cane-like stems and lush foliage, the Mass Cane is a favorite choice for homes and offices alike. Common Issues Leaf yellowing: This can be due to overwatering or underwatering. Brown Tips: Dry and brown leaf tips may indicate low humidity or a buildup of salts in the soil. Increase humidity and consider using distilled water or flushing the soil periodically to remove excess salts. Root Rot: This can occur if the plant is consistently overwatered or if the soil doesn't have proper drainage. Allow the top of the soil to dry out before watering. https://www.focus-newyork.com/green-guide/dracaena-lisa monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/ea70094e-e2b8-4c3f-a096-c08c0d2f6538/Dracaena+Lisa.png Green Guide - Dracaena Lisa - Dracaena Deremensis Origin: Southeast Africa The Dracaena Lisa, known for its striking upright growth and vibrant foliage, is a popular choice for indoor plant enthusiasts. To ensure your Dracaena Lisa thrives, it's important to understand its care requirements, common issues, and how to address them. Common Issues Yellow leaves: This could indicate overwatering, poor drainage, or inadequate light. Adjust watering habits and ensure proper drainage. If light is insufficient, move the plant to a brighter spot. Brown Tips: Dry and brown leaf tips may result from low humidity levels or water with high salt content. Increase humidity and use filtered water. Leggy Growth: Insufficient light can cause your Dracaena Lisa to become leggy. Move the plant to a location with more indirect light to promote more compact growth. https://www.focus-newyork.com/green-guide/zz-plant monthly 0.5 2023-01-18 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1674073087602-VTURNYV4LUOM2UIVITGC/DSC00214.jpg Green Guide - ZZ Plant - Zamioculcas Zamiifolia Origin: Eastern and Southern Africa You've probably noticed the ZZ Plant's beautiful glossy foliage, but did you know these plants grow from rhizomes that store water to help them survive drought-like conditions? Equally attractive and hardy, they're used to harsh environments and can withstand periods of neglect. Common Issues Leaf burn: Most often a result of improper watering or very low humidity. This is not reversible damage but can be removed with scissors and a careful hand. Yellow or pale green new leaves: This is typically a symptom of excessively low light. Leggy stems: This is also a symptom of excessively low light, as your plant grows awkwardly as it stretches towards a light source. https://www.focus-newyork.com/green-guide/zebra-plant monthly 0.5 2023-01-18 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1674072927135-H9VDUVMB52U2A76L04UG/Zebra+plant.jpg Green Guide - Zebra Plant - Calathea Zebrina Origin: Brazil Large oval leaves with broad, feathery stripes give the Zebra Plant its stately appearance. Growing taller than most other Calatheas, a healthy Zebra Plant can make an excellent statement piece—lending a subtly tropical feel to its surroundings. Common Issues Leaf browning: Most likely caused by excessively low humidity. Brown or dead portions of leaves can be removed with clean scissors. Leaf curling: Too little water can cause mature leaves to curl and new leaves to become stunted. Pale new growth: Likely due to insufficient light. Try moving your Calathea to a brighter location. Drooping leaves: This could be due to a number of different factors including cold temperatures or excessively wet soil, leading to root rot. Crispy edges: Mineral build-up from over-fertilizing can lead to dark, crispy edges. https://www.focus-newyork.com/green-guide/totem-pole-cactus monthly 0.5 2023-01-18 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1674072789114-JWI7JILTECFJ5BRFL0GJ/totem+pole+cactus.jpg Green Guide - Totem Pole Cactus - Pachycereus Schottii Monstrosus Origin: Mexico Like something from the mind of Dali, the Totem Pole Cactus spirals upward with bulbous growths and lumps that give it a striking and unusual appearance. A relatively easy-going cactus, it should do fine in your home if given enough bright light and watered with caution. Common Issues Unsturdy in its soil: This is a sign of root rot caused by overwatering. Discoloration: This could be the result of over or underwatering. If your cactus has crispy tips or patches that look like sunburn, it's likely too dry. Try giving it more water and it may heal over time. Dark, soggy spots near the base of the plant are a sign of overwatering. https://www.focus-newyork.com/green-guide/swiss-cheese-plant monthly 0.5 2023-01-18 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1674072653739-K6JWBR2EMQHSH20RTP5E/unsplash-image-TpALGJoHFP8.jpg Green Guide - Swiss Cheese Plant - Monstera deliciosa Origin: Southern Mexico and Central America With large perforated leaves on long stalks, the Monstera deliciosa will totally transform the feel of a room. Scientists theorize that the holes of the Monstera increase its surface area for absorbing light, or could help protect it from heavy downpours in its native tropical habitat. At home, they make for interesting shadows and play with the light, adding to an urban jungle vibe. Common Issues Yellowing leaves: This is most likely from overwatering and/or improper drainage leading to heavy soil. Drooping leaves: Your plant is probably thirsty. Monstera will let its foliage hang limply to let you know it's time for a drink. Leaf curl: Most often a case of under-watering or low humidity. https://www.focus-newyork.com/green-guide/spider-plant monthly 0.5 2023-01-18 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1674072417718-SA07C45TX7OWV4RJ2IKD/Spider+Plant.jpg Green Guide - Spider Plant - Chlorophytum Comosum Origin: South Africa With long, thin green leaves that spiral out in rosette form, these South Africa natives look like small, bushy palms. Spider Plants are known for being easy to care for, and they’re also great air purifiers, absorbing common toxins like formaldehyde and xylene. Common Issues Leaf discoloration: Most often a result of improper watering or very low humidity. This is not reversible damage but can be removed with scissors and a careful hand. Reddish-brown tips: This may be an issue of excess fluoride in your water. Consider using distilled water or collected rainwater moving forward. https://www.focus-newyork.com/green-guide/snake-plant monthly 0.5 2023-01-18 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1674072185451-AFTZBSEVIF05C1YYF2N6/snake+plant.jpeg Green Guide - Snake Plant - Euphorbia trigona Origin: Africa Universally beloved as a resilient houseplant, Snake Plants are perfect for the novice plant parent. In addition to the commonly kept Laurentii, with speckled green leaves and yellow edges, you’ll also find this tropical plant in more unusual varieties. Gold Flame has bright yellow leaves with green stripes, and Moonshine is a soft silver color. Common Issues Soggy or mushy leaves: This is usually a sign of root rot, and may be accompanied by the smell of decay. Leaf burn: Foliage may burn if exposed to direct sun after growing accustomed to low light situations. https://www.focus-newyork.com/green-guide/rubber-plant monthly 0.5 2023-01-18 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1674072047360-YAQF1G3YHDHT1MR2DJWJ/rubber+plant.jpeg Green Guide - Rubber Plant - Ficus Elastica Origin: Southeast Asia In the wild, Ficus Elastica can reach towering heights of over 100-feet tall, its oval-shaped leaves forming a thick canopy. In the home, it will also grow steadily into a large plant, rewarding regular attention with beautiful foliage that cleans the air of toxins. Common Issues Leaf yellowing: Most often a result of overwatering and/or heavy soil. Leaf drop: Dry air, cold drafts and too little light are possible causes of leaf drop. Try moving your plant away from drafty windows or adding a supplemental plant light. https://www.focus-newyork.com/green-guide/peacock-plant monthly 0.5 2023-01-18 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1673648847426-WFIYZCSOT543BCWSXYLM/Moon+Cactus.jpg Green Guide - Peacock Plant - Calathea Makoyana Origin: Brazil The broad leaves of this Calathea are truly striking, with bold contrasting colors lending them a decorative appearance, almost as if they were painted by hand. The Peacock Plant takes its name from its showy patterns and the way its foliage rises and splays out. Perfect for adding an artistic touch to your home, these plants thrive in humid environments that mimic their native home of Brazil. Common Issues Leaf yellowing: Most often a result of overwatering and/or heavy soil. Leaf drop: Dry air, cold drafts and too little light are possible causes of leaf drop. Try moving your plant away from drafty windows or adding a supplemental plant light. Brown spots or crispy tips: This is most often due to low humidity. Consider introducing a humidifier to your Calathea's environment. Calathea are also sensitive to the chemicals found in tap water, so switch to distilled water or let your tap water sit out overnight before use. https://www.focus-newyork.com/green-guide/moon-cactus monthly 0.5 2023-01-13 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1673648847426-WFIYZCSOT543BCWSXYLM/Moon+Cactus.jpg Green Guide - Moon Cactus - Gymnocalycium mihanovichii Origin: South America Native to the deserts of South America, this succulent is actually two cacti grafted together. Unable to produce chlorophyll, the colorful cactus on top relies on the bottom cactus—known as a rootstock—to provide it with the nutrients it needs to survive. Though its lifespan is relatively short, you can propagate your Moon Cactus by planting the offsets that sprout from the top of the cactus. Common Issues Soft stems: This is almost always the result of overwatering that has led to bacterial rot developing in the thick, slow-growing stem tissue. Beige patches: Your plant has most likely been sunburned. Try moving it to a shadier spot. https://www.focus-newyork.com/green-guide/money-tree monthly 0.5 2023-01-13 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1673648685712-XU9JGF85ZH9ZFTGBSHXH/Money+Tree.jpg Green Guide - Money Tree - Pachira aquatica Origin: Central and South America In the swamps of Central and South America, Pachira aquatica can reach towering heights of over 60 feet tall. As a houseplant, however, it usually stays around 3-6 feet tall and is often found with a decorative braided trunk. With long, flat, bright green leaves that fan out like a star, this plant looks like a cross between a palm and a tree. Common Issues Scorched leaves: Usually a result of direct sunlight and/or too little watering. Yellowing leaves: The most common cause is overwatering. Allow the top half of your plant's soil to dry out before giving it a deep drink. Leaf drop: This is probably due to inconsistent watering. Make sure to never let Money Tree's soil go bone dry or it may shed leaves due to stress. https://www.focus-newyork.com/green-guide/jade-plant monthly 0.5 2023-01-13 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1673648534093-CE2YU6QA72IKH71QGCHQ/Jade+Plant.jpg Green Guide - Jade Plant - Crassula Ovata Origin: South Africa and Mozambique Jade plants are similar to bonsai in that they grow like a miniature tree, with a thick trunk and branches. Their shiny, oval-shaped leaves are most often dark green and can retain water like a cactus, making it a hearty, relatively easygoing houseplant. Common Issues Wrinkled leaves: This is most often a result of underwatering, but can also be the result of root rot from overwatering. Inspect your soil before adjusting your watering habits. Leaf drop: This is most often due to excessive heat. Make sure your plant is not kept near a heat source, and/or move it somewhere with good air circulation. Soft stems: Usually the result of overwatering that has led to bacterial rot developing in the thick, slow-growing stem tissue. https://www.focus-newyork.com/green-guide/golden-pothos monthly 0.5 2023-01-13 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1673648204354-P7MAMVEAOOIZBRQVBYQ4/Golden+Pothos.jpg Green Guide - Golden Pothos - Epipremnum aureum Origin: Madagascar Golden Pothos is one of the most popular houseplants, with beautiful foliage and an easygoing nature that makes it ideal for new plant parents. Also known as Devil’s Ivy, it is often kept in hanging baskets to accommodate its long vines, which are perfect for propagating. Common Issues Leaf yellowing: This is generally the result of improper watering, eventually resulting in leaf drop. Leaf tip browning: Usually caused by insufficient water or low humidity. Powdery mildew: Dusty splotches of white or gray powder are signs of this common fungal disease. Remove infected leaves, prune to improve air circulation, or try introducing a fungicide like neem oil. https://www.focus-newyork.com/green-guide/fiddle-leaf-fig monthly 0.5 2023-01-13 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1673647759642-5T44RYNSLO1NDL8WJE5K/fiddle+leaf+fig.jpg Green Guide - Fiddle Leaf Fig - Ficus Lyrata Origin: Africa Fiddle Leaf Fig is an incredibly popular houseplant, beloved by interior designers and Instagrammers alike for its sculptural appearance. When keeping one indoors, be sure to be conscious of temperature fluctuations and humidity levels, as this beautiful plant is susceptible to a variety of fungal and bacterial diseases. Common Issues Black spot: Usually a result of wet, cold, or low light conditions. Once your Ficus leaves have black spot, they will eventually be shed naturally by the plant. Improved care won’t save these leaves but can encourage new growth if you act quickly. Yellowing leaves: Typically a symptom of over or under watering and cannot be reversed. If you believe your watering has been appropriate, yellowing can also be a result of insufficient fertilization. Leaf drop: Sudden leaf drop is most often caused by dramatic temperature fluctuations. Stem tip dieback: This can be a deeper issue of rot, but may also occur if the Ficus is being kept in low light or allowed to dry out excessively. https://www.focus-newyork.com/green-guide/emerald-ripple-peperomia monthly 0.5 2023-01-13 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1673647599793-BBD19TGPYF3CKH3BTD5J/Emerald+Ripple+Peperomia.jpg Green Guide - Emerald Ripple Peperomia - Peperomia caperata Origin: South America The Peperomia caperata is among the few Peperomia that can tolerate life as a houseplant. With rippled, heart-shaped leaves in hues that range from rich green to silver, this easygoing plant may even sprout delicate white flowers in the right conditions. Common Issues Leaf drop: The most common cause of this is exposure to cold temperatures or extremes in watering. Leaf yellowing: This is most likely due overwatering, and can be prevented by allowing the soil to dry out between waterings. https://www.focus-newyork.com/green-guide/dumb-cane monthly 0.5 2023-01-13 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/27f6f022-30ac-4192-aa46-2d85060a4f8a/Dumb+cane.jpeg Green Guide - Dumb Cane - Dieffenbachia oerstedii Origin: New World Tropics, Central America and the Caribbean Dumb Cane are hearty tropical perennial plants with patterned leaves atop tall, fleshy stems. The sap of this plant is extremely toxic to humans and animals alike: when ingested, it can numb the throat or vocal cords, and when handled, skin can become extremely irritated. Prune with caution and keep them far away from pets. Common Issues Yellow leaves: This is typically caused by overwatering or lack of light. Yellowing lower leaves is a sign that the plant is trying to lighten the energy load. Leaf tip dieback: This could be a sign of insufficient water or very low humidity. https://www.focus-newyork.com/green-guide/christmas-cactus monthly 0.5 2023-01-13 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/4ae99e37-35b5-4c16-b3fd-2f10dda3a3c0/Christmas+Cactus.jpg Green Guide - Christmas Cactus - Schlumbergera truncata Origin: South America Christmas “Cacti” are actually succulent shrubby perennials that bloom during the holiday season. The flowers, which usually appear once a year along their jagged, segmented leaf tips, look a lot like exotic birds when inspected closely. Common Issues Wilt: Thin, rubbery leaves are typically the result of improper watering. This phenomenon may be coupled with wrinkled leaves, a sign of extreme drought or root rot from excessive moisture. Pale or reddish leaves: This is most often the result of too much sunlight. Though the red tint can be pretty, you may want to move your plant to a shadier spot to avoid sunburn. https://www.focus-newyork.com/green-guide/chinese-money-plant monthly 0.5 2023-01-12 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/5d9426e2-0411-43a5-871c-8fda83a4205f/Chinese+money+plant.jpeg Green Guide - Chinese Money Plant - Pilea peperomioides Origin: Southern China he Chinese Money Plant, otherwise known as Pilea, is an easygoing plant with thick, pancake-shaped leaves that emerge from petioles—AKA long stalks that connect to the brown central stem. With enough bright sunlight, this cheerful-looking plant will offer up small daughter plants perfect for propagation, and might even sprout pretty pink flowers. Common Issues Leaf shedding: Allowing the plant to become excessively dry or wet will trigger a shedding response. This is not reversible but can be stopped with a more consistent watering practice. https://www.focus-newyork.com/green-guide/boston-fern monthly 0.5 2023-01-12 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/822d570d-bb2b-4b8c-a437-bba60832ac00/Boston+Fern.jpg Green Guide - Boston Fern - Nephrolepis Exaltata 'Bostoniensis' Origin: Equatorial; widespread across tropical environments. This is a spectacularly lush fern with long fronds featuring alternating leaflets. Whether you choose to keep it in a hanging basket or on a pedestal, try to mimic its natural habitat—as warm and humid as possible—to keep it healthy and happy. Common Issues Leaf drop: Boston Ferns drop their leaves for different reasons. Changes in temperature and excessive or insufficient watering are the most common culprits. If your fern starts to shed leaflets, it’s often best to cut the entire stem to the base and let a new frond develop. Weak, thin fronds: Most often a result of insufficient sunlight. https://www.focus-newyork.com/green-guide/asparagus-fern monthly 0.5 2023-01-12 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/7bd83294-2928-4aab-84dc-7559a4333390/Asparagus+Fern.jpeg Green Guide - Asparagus Fern - Asparagus retrofractus Origin: South Africa Don’t be fooled, the Asparagus Fern is actually not a fern at all—it’s a shrub-like evergreen perennial native to arid regions of South Africa. We love its feathery, fern-like foliage, with stems that form an interesting zig zag branching pattern. Prune it regularly if you prefer its full, bushy appearance. Common Issues Leaf drop: This is most often a result of stress caused by inconsistent watering or sudden increase or decrease in light levels. Yellow leaves: This is most often caused by overwatering, but could also be due to a lack of nitrogen. https://www.focus-newyork.com/green-guide/areca-palm monthly 0.5 2023-01-12 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/8ff80f88-c952-47e7-bdb0-5d45b518d460/Areca+Palm.jpeg Green Guide - Areca Palm - Dypsis lutescens Origin: Madagascar and South India Areca Palm is a tall clumping palm with narrow, full fronds that resemble bamboo. More sensitive than other species, this grass-like plant requires bright light and is susceptible to pests. Though they can be a relatively short-lived houseplant, they remain a popular choice for their tropical feel and pet-safe foliage. Common Issues Dark spots: Overwatering, bouts of cold air or water with high levels of fluoride may be the culprit here. The browning is permanent, so focus on preventing damage to new leaves. Spider mites: Small red flecks on the leaves and very fine webs are the first sign of spider mites. Don’t panic, but address the infestation immediately for best results—we recommend starting with neem oil. https://www.focus-newyork.com/green-guide/angel-wing-begonia monthly 0.5 2023-01-12 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/ea23631a-06b4-44e8-814e-6a4e600459c7/Angel+Wing+Begonia.jpg Green Guide - Angel Wing Begonia - Begonia coccinea Origin: Central and South America First bred in 1926, these beautiful begonias have feathery leaves that are dark, glossy, and often speckled with white dots. Cultivated in dozens of hybrid varieties, their pendant flowers attract butterflies and bees when hung outside. Common Issues Unusual coloring: Light green leaves indicate too much light or too much water, thin and dark green leaves indicate too little light. Leaf rot: Leaves may rot if misted or kept wet for too long. Lack of flowers: This may be due to insufficient light or fertilizer. Move your African Violet to a brighter spot. Ring spot: Cold water may create white rings on your African Violets’ leaves. Consider letting tap water sit overnight before watering to ensure a safe temperature and allow any chlorine to evaporate. https://www.focus-newyork.com/green-guide/african-violet monthly 0.5 2023-01-12 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/1743061b-d150-4789-82fe-7ec7647ad4e4/African+Violet.jpeg Green Guide - African Violet - Saintpaulia ionantha Origin: Tanzania, East Africa African Violets have been a popular houseplant in America since the 1930s. Compact, low and easy to care for, this plant has fuzzy leaves and clusters of purple, white or blue flowers. They are fairly slow-growing plants, and can be expected to live a long life with proper care. Common Issues Unusual coloring: Light green leaves indicate too much light or too much water; thin and dark green leaves indicate too little light. Leaf rot: Leaves may rot if misted or kept wet for too long. Lack of flowers: This may be due to insufficient light or fertilizer. Try moving your African Violet to a brighter spot. Ring spot: Cold water may create white rings on your African Violets’ leaves. Consider letting tap water sit overnight before watering to ensure a safe temperature and let any chlorine evaporate. https://www.focus-newyork.com/green-guide/african-milk-tree monthly 0.5 2023-01-12 https://images.squarespace-cdn.com/content/v1/6357f123a0a3796d49ef612e/7891bdcf-d6f4-474a-a80e-a2593f53839a/https___s3.amazonaws.com_appforest_uf_f1621445334194x937066388000301400_African-Milk-Tree-Header.jpg Green Guide - African Milk Tree - Euphorbia trigona Origin: Central Africa Fast-growing and easy to propagate, this African succulent is often kept as a hedge when grown outdoors in warm climates. It can reach up to 8-feet tall in the wild, and in the right conditions can also grow rapidly in the home. Its long, candelabra-like arms sprout small leaves down the edges, which might be bright green or develop rich red accents later in the season. Common Issues Rapidly yellowing leaves: This is most often due to root rot. Inspect your plant’s soil—if its roots are brown and mushy, take action immediately. Brown tips: Crisp edges and curled leaves are often the result of underwatering or prolonged exposure to sunlight. 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